UAE’s e-commerce sales set to rise - GulfToday

UAE’s e-commerce sales set to rise


Shahzad Ahmed says app-based e-commerce sales and distribution have picked up pace across the UAE.

Business Bureau, Gulf Today

Dubai: The UAE e-commerce sector is poised to grow to $17.8 billion, or 45.6 per cent of the total value of the Middle East market by 2020, according to UK-based consultancy firm Business Monitor International (BMI). The UAE currently ranks 33rd in the world in e-commerce.

Blue Ocean Group, a Dubai-based diversified business entity represents some of the world’s best-performing consumer electronics and telecommunication brands.

In a short span of time Blue Ocean Global has partnered with leading multinational brands Gigaset, NEC, Black and Decker, Motorola, Htek, SKROSS and many more and has witnessed more than 100 percent jump in its online distribution business in 2018.

It has set an ambitious target of growing online distribution business by 3X in 2019 with current brand portfolio and new add-ons

Blue Ocean Group has seen a dramatic shift in its business activities driven by online sale through e-commerce platforms.

“As app-based e-commerce sale and distribution picks up pace across the UAE, the overall distribution business is also undergoing a tectonic shift in the distribution activities,” Shahzad Ahmed, Chairman and Chief Executive Officer of Blue Ocean Group, said.

“Driven by e-commerce platforms such as, and other online portals the overall distribution business is shifting towards the digital channel and represents 20 per cent of our annual turnover. Today in online space, we represent more than 20 brands in Consumer electronics, Small Domestic appliances, Telecommunications, Accessories and even in leather accessories and baby gears.