Dubai Cares launches ‘The Baby Expo for Gaza’ fundraising campaign

Gulf Today, Staff Reporter

Join Dubai Cares at The Baby Expo for a one-of-a-kind experience that combines fun, learning, and philanthropy. As families explore the vibrant aisles of The Baby Expo, the first early parenting event in the Middle East, they'll have the opportunity to engage in Dubai Cares' activation, dedicated to supporting the people of Gaza while raising awareness about the importance of early childhood development.

The Baby Expo takes place from 24 – 25 May, 2024, at Dubai World Trade Centre.

Dubai Cares' activation will feature two interactive games: "Spin the Wheel" and "Snakes and Ladders." In "Spin the Wheel," visitors can answer intriguing questions related to learning and development in the early years, sparking meaningful conversations and igniting curiosity. Meanwhile, the "Snakes and Ladders" game offers families a chance to bond and have fun together in an interactive setting, while also learning about the challenges that many children around the world face daily to go to school.

To participate, visitors can make a donation of Dhs50 through multiple touchpoints, including online donations to "The Baby Expo for Gaza" fundraising campaign on Dubai Cares' website, cash donations, or card payments at the booth's POS machine. As a token of appreciation, Dubai Cares will offer donors a choice of giveaways, including lunch bags, backpacks, water bottles, and more. In addition, The Baby Expo will donate 10% of the ticket sales to Dubai Cares’ "Gaza In Our Hearts" campaign.

All funds raised through the Dubai Cares activation at The Baby Expo will be directed towards the organisation’s “Gaza In Our Hearts” campaign, to provide hot meals, food baskets, and emergency shelter tents for affected individuals and families in Gaza.

It's the first-ever Baby Expo in Dubai to support early parenting by offering a one-stop destination with over 150 global brands, exclusive discounts, and expert insights. Expected to attract more than 10,000 visitors, the expo will span 10,500 square metres, featuring educational and entertaining activities.

Highlights include celebrity speakers like Kris Fade, Joelle Mardinian, and Russel & Lindsey Kane, workshops on newborn care, sleep training, and nutrition, the Mumpreneur Collective Conference for entrepreneurial mothers, and the Business Breakfast for industry networking. Attendees will have the opportunity to explore products, enjoy family-friendly entertainment, and gain valuable insights from experts in the field of babies, toddlers, and parenthood.

All funds will be directed towards the organisation’s “Gaza In Our Hearts” campaign.