Sheikha Jawaher praises Sharjah’s role in protecting the environment

Gulf Today, Staff Reporter

Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of His Highness the Ruler of Sharjah, and Chairperson of the Supreme Council for Family Affairs (SCFA), has hailed the emirate’s pioneering efforts in safeguarding and protecting the environment in line with national and global sustainable development principles and practices.

Her Highness noted that the ongoing long-term investments in cutting-edge environmental technologies and the adoption of global best practices is helping realise the emirate’s future-ready vision, bolstering the emirate's status as it journeys towards a sustainable future.

Her Highness's remarks came during a visit to BEEAH Group's iconic new headquarters on Al Dhaid Road, considered to be one of the most sustainable and smartest buildings in the world. The new headquarters integrates next-generation technologies and harnesses solar energy as a primary power source, in line with the Group's net-zero emission and digitalisation strategies as it reinforces its commitment to boosting sustainability practices in the MENA region and the world.

Sheikha Jawaher Al Qasimi said: “Investing in creating a healthy and clean environment today will build a better future and create lasting value for generations to come. Joint action — through partnership and cooperation of both individuals and organisations — is essential to building a strong foundation for a sustainable and healthy future. This land is one of the greatest gifts given to us, and it is our duty to instil responsibility in the young generations to conserve and preserve the country’s natural resources and adopt responsible behaviour to minimise environmental impact.

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"The BEEAH Group’s steadfast dedication to driving sustainability will mitigate the emirate’s environmental  footprint, improve quality of life for all residents and visitors, and leave a valuable legacy for future generations. We appreciate and laud the valuable efforts of all those who have worked hard to provide smart and sustainable solutions for the emirate,” added Her Highness.

During the visit, Her Highness was briefed on the next-generation technologies, including Artificial Intelligence solutions, that are in place at BEEAH’s future-ready headquarters which are setting a new benchmark for employees and enhancing the visitor experience. Her Highness also visited the interactive and immersive visitors’ centre, high-tech auditorium, and smart meeting rooms.

BEEAH Group's new headquarters is designed by the late Zaha Hadid, a world-renowned Iraqi-British architect. The futuristic building that meets LEED (Leadership in Energy and Environmental Design) Platinum certification standards is inspired by the sublime beauty of the sand dunes found in the Al Saja'a area in Sharjah, where the new headquarters is located. 

As the region’s leading sustainability pioneer, BEEAH Group’s new headquarters reflects its transformation from an integrated environment and waste management company in Sharjah to its emergence as an international holding group with diverse business verticals in the fields of renewable energy, green mobility, transport, education, and technology.