FOCP campaign sees landmarks in golden glow

Gulf Today, Staff Reporter

The UAE-based civil society organisation, Friends of Cancer Patients (FOCP) is hosting a series of events and initiatives to foster greater public awareness about childhood cancer throughout September, the Childhood Cancer Awareness Month.

As member of the Childhood Cancer International (CCI), a global umbrella organisation of childhood cancer institutions and advocates, FOCP is also participating in the international campaign, ‘Light It Up Gold’. Founded by the American Childhood Cancer Organisation, the campaign involves participating organisations from around the world lighting up prominent buildings, iconic landmarks and monuments in golden hues throughout the month to raise awareness for childhood cancer. Childhood Cancer Awareness Month is symbolised globally by a gold ribbon.

Three UAE landmarks bathed in gold: Two of Sharjah’s significant landmarks, the iconic House of Wisdom (HoW) and Sharjah Archaeological Museum, are illuminated in gold throughout this month to express solidarity with children suffering from cancer and highlight their plight all over the world.

The biggest building in shape of frame in the world, Dubai Frame has also been lit in gold to support children with cancer. As dedicated benefactors of childhood cancer patients, FOCP encourages iconic buildings, historical landmarks and monuments to champion the cause of paediatric cancer awareness by lighting them up in gold through the month.

Webinar on childhood leukaemia: FOCP organised a virtually held discussion, titled ‘Childhood Cancers: Knowing the warning signs’ hosted in collaboration with paediatric hematologist and oncologist Dr Eman Taryam AlShamsi, offered insights into common cancers in children, their causes and early warning signs. Highlighting the least known facts about childhood cancers, she discussed the significance of early diagnosis, treatment advances and reasons for delay during diagnosis, and explore challenges and barriers to early testing and referral and how to overcome them. She also advised attending parents to be more sensitive to the complaints of children and pay heed to their discomforts, instead of ignoring them. Another webinar on childhood leukaemia for parents and caregivers of children with cancer will be conducted online at the last week of September.

‘Light It Up Gold’ social media activations: FOCP is also leveraging social media to spread awareness about childhood cancers, the impact on sufferers and families, and raise funds to support them. An exclusive video interview with an oncologist doctor, has been posted on their social media platforms, which highlights the symptoms of paediatric cancer and treatment options and management of side effects. Another interview will zoom in on the life and cancer journey of a survivor who will detail the process of treatment and recovery.

Awareness is the first step to defeating cancer: Commenting on the importance of the campaign, Dr Sawsan Al Madhi, Director General of FOCP, said: “According to a 2018 study, childhood cancer is the fourth leading cause of death globally among children under 15. The most common types of cancer diagnosed in children aged up to 14 years are leukaemia, brain and other central nervous system tumours and lymphomas. In the UAE, among all cancer cases, approximately 9.5 per cent are paediatric cancer. Leukaemia accounts for almost one in every three cancer cases in children here and the World Health Organisation predicts a rise in childhood cancers in the country.”

Manal Ataya, Director-General of Sharjah Museums Authority (SMA) said: “Lighting up Sharjah Archeology to mark Childhood Cancer Awareness Month is part of our strategic partnership and cooperation with FOCP. It also stems from our commitment to social responsibility towards benefiting cancer patients through programmes that are specifically designed to meet their needs and enhancing their well-being.” Marwa Al Aqroubi, Director of House of Wisdom said: “Our children not only represent joy and youthfulness – they are our future. Ensuring their wellbeing is one of the most significant causes we can commit to, because when we commit to helping them, we commit to helping humanity.”

On his part, Mohammed Abdulrahman Ahli, Head of Specialised Parks and Recreational said, “it is very important to support patient with cancer in different Initiatives & here in Dubai Frame we lit the biggest building in shape of frame to support children with cancer”.