Indian brand opens $3m retail outlet in Sharjah

Sajjad Ahmad, Deputy Business Editor

Indian-based luxury brand Eternal Home has opened a $3 million showroom in Sharjah on Sunday. The stunning 25,000 square foot retail outlet set to elevate luxury living in the emirate of Sharjah.

Popular Indian actor and filmmaker R Madhavan inaugurated the showroom on Sunday at a grand ceremony.

Sadiq Khan, CEO of Eternal Home said,“After this grand opening in Sharjah, we will expand our reach to other parts of the UAE. We are opening a $7 million showroom in Dubai very soon. In total we will be opening five outlets across the country.”

About the company’s GCC expansion, Khan said,“ Our next target is Oman and Saudi Arabia, where we see a lot of interest for our products. The company has a $1 billion investment plan for global expansion.”

This grand launch marks a significant milestone for Eternal Home, established in 2021, which has quickly become synonymous with high-quality and durable ceramic solutions, catering to discerning clients worldwide. The showroom embodies the company’s mission, envisioned by industry pioneers, to provide unparalleled service and meticulously curated product selections, transforming houses into eternal homes.

“At Eternal Home, immense pride is taken in the dedication to curating the epitome of luxury living. The core values revolve around the pursuit of opulence, the celebration of design excellence, and the seamless integration of products into the world’s most exquisite spaces,” said Janak Patel, Managing Director of Eternal Home.

Sadiq Khan concluded, “Collaborating with architects and interior designers is at the heart of our mission. Eternal Home actively engages with renowned architects, visionary interior designers, and emerging talents to create masterpieces of design and craftsmanship. The company’s passion for luxury and innovation drives it forward, constantly seeking ways to elevate lifestyles and bring forth products that redefine the concept of opulence.”

Eternal Home’s commitment to creativity and exclusivity is unwavering. The company believes in crafting spaces that are not only luxurious but also timeless, reflecting the unique personalities and visions of its collaborators. Eternal Home partners with clients to create spaces that exude luxury and sophistication, where every detail is meticulously designed to perfection.

Eternal Home's in-house team features specialised departments ensuring top-tier quality and design. The design team, with their unique aesthetic perspectives, creates timeless and contemporary tiles inspired by global trends. The architect team turns client visions into stunning 3D renders, seamlessly integrating Eternal Tiles.

The sales team builds strong relationships with end users, interior designer and architect, providing comprehensive product knowledge. Quality control meticulously inspects every tile for consistency and excellence.

The state-of-the-art manufacturing facility produces tiles to the highest standards, while the production process combines precision machinery with meticulous craftsmanship. The warehouse ensures quality through additional checks before storage, guaranteeing product readiness and excellence.