‘Back to School’ collection, gives kids reasons to rejoice in UAE

Staff Reporter, Gulf Today

The Middle East's favourite value fashion and homeware brand, Redtag, has launched a specialised ‘Back to School’ collection featuring clothing essentials and accessories for a fresh start in the UAE next month.

The yearly collection is part of the leading brand’s motto of offering customers the right products at the right time.

The ‘Back to School’ collection — as the name suggests — is made for young students who, after an extended holiday, are returning to educational institutions. At this time of mixed feelings, the collection hopes to instil a fun element to school-going. The overwhelming response to the ‘Back to School’ 2021 collection encouraged Redtag to bring it back this year, said Shehbaz Shaikh, chief retail officer.

“Going back to school has connotations of new beginnings and optimism. A pair of fun apparel can make this occasion all the more enjoyable. It’s well established that, when learning accompanies fun, it can be more engaging and effective. This is the rationale behind the ‘Back to School’ Collection,” added Shehbaz.

Inspired by the previous edition’s success, the new collection has retained character-wear, which includes prints of iconic comic superheroes.

Redtag has the distinction of bringing some of the sought-after superhero licensed images to the regional fashion market at affordable prices. This year, kids will particularly love the print placements and graphics. 

Besides character-wear, boys can also revel in all-over printed and slogan t-shirts in contemporary colours to go with shorts that embody playfulness. Girls have tops and midi dresses in sage green and other pastels to choose from, along with pull-on belted shorts in bright, eye-catching colours. The ‘Back to School’ collection also features accessories such as backpacks with cartoon prints and animal shapes.

“This collection has a strong fun element, yet it retains the value — quality and affordability — that is synonymous with the brand. Most importantly, it is aligned with our customer-centric approach of launching products befitting the occasion,” added Shehbaz.

Substantiating Shehbaz’s statement are Redtag’s hyper-convenience value propositions such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. 

With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, Redtag continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.