Camila is the face of Victoria’s Secret first bilingual campaign

Camila Cabello will spread her wings and represent her culture with her latest endorsement deal. The platinum-selling Latin Grammy Award winner is the face of Victoria’s Secret’s first bilingual beauty campaign. The internationally renowned lingerie brand, mostly known for the “angels” who wear it on the runway, has announced Cabello as its spokes model of its Bombshell fragrance collection.

 The 25-year-old Cuban American singer stars in the English and Spanish versions of the commercial campaign, which was shot by photographer Zoey Grossman. 

“I am honoured to be the newest addition to the @victoriassecret Bombshell family (heart emoji) and to be part of the brand’s first ever bilingual campaign!” she wrote on Instagram yesterday. “Bombshell is about embracing who and what you are, and celebrating that every day.”  In the commercial, the former Fifth Harmony member described what the word bombshell means to her: “Owning your desires, your pleasures and enjoying everything life has to offer. Those things that make you feel great and make you feel joyful. Being who you are in every way.”

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The brand’s chief creative director, Raúl Martinez, said that on set, Cabello “exuded a presence throughout the day that didn’t need to be directed,” adding that “her vibrance and confidence shined through organically.”  The “Havana” singer previously starred in ad campaigns for L’Oréal Paris cosmetics, Skechers footwear and Guess jeans. According to Victoria’s Secret, Bombshell is “a timeless mix of fresh-cut Peonies and exotic fruits.”

Meanwhile, Camila recently shared a touching story of how she crossed the Mexican border into the United States at a young age during an interview with James Corden, host of The Late Late Show with James Corden. Cabello joined Corden last week for his famous “Carpool Karaoke” segment, where the host interviews and sings with celebrities while driving to work. The 25-year-old songwriter reminisced about her journey to America, speaking about how her mother is Cuban and her father is Mexican.

“My mom crossed the Mexican border with me when I was 7 years old,” the “Havana” singer explained to Corden. “We had to leave my dad in Mexico. She had like basically the clothes on her back, barely any money, and did not speak English.” Cabello remembered how her family told her she was going to Disney World, adding she had no idea what was going on at the time. She said all she took to America was her diary and a Monsters, Inc. doll. As for her father, Cabello said he later swam across the Rio Grande to get into the country from Mexico. Corden poked fun at how he would never let his kids hear the end of it if he swam across a river for them.

Agencies