Giambattista Valli displays his collection on mannequins not models

Giambattista Valli shook up Haute Couture fashion week in Paris with a botanic-inspired collection displayed on mannequins.

In the traditional runway show, his Maison Valli brand showcased the designer's romantic, breezy looks in a multi-room exhibit attended by guests including Vogue editor-in-chief Anna Wintour.

The exhibition follows the Italian-born designer's collaboration last month with Stockholm-based clothing label H&M Hennes, in a mash-up of high-end fashion and affordable retail publicized by model Kendall Jenner.

"I wanted the people finally to look at... the artwork of making Haute Couture — and not from far and not in movement," Valli said, emphasizing the private moment afforded by personal inspection of each piece.

"I think privacy is the ultimate luxury."

In its initial run, the collection featured less expensive takes on Valli's signature tulle ensembles as well as gemstone-encrusted accessories, with prices for a dress ranging between $299 and $649.

"People really get inspired but sometimes frustrated because... there is no access to the house," Valli said. "I wanted to give them...the possibility to have their own Giambattista Valli moment."

Valli also has a pret-a-porter line oriented to a younger, more street-savvy clientele, and has made forays into runway athleisure.

Haute Couture week runs until July 4.

Reuters