EZI segues from Nickelodeon star to music on Steve Madden's new label

Esther Zynn was looking for shoes. The Long Island native's Nickelodeon show 'The Other Kingdom' had ended, though she was already more interested in music anyway. She had been working on new songs and had been checking out showcases, including one where she briefly met shoe magnate Steve Madden, who she had heard was looking at launching a record label.

But on the day that changed her life, Zynn was looking for shoes at Madden's store in SoHo, New York, USA. She had tried on a pair when she heard a voice behind her say, "Those shoes look great on you." When she turned around, she saw it was Madden visiting his store. "It was serendipity," she said. "I told him that I was a musician and he was super-cool. He gave me his email."

Not long after that meeting in 2017, Zynn became known as EZI (pronounced "Ezzy") and became the first artist signed to Madden's new record label, 5Towns Records. "It's really an honour," EZI said. "He has always believed in me and they have done what they could to make sure that my vision comes out. It's been really cool."

Now, EZI has a Billboard dance charts hit 'Dancing in a Room' under her belt, as she is set to headline a New York show — at Elsewhere in Brooklyn on Jan.26 — for the first time. She is also wrapping up work on her debut album, the follow-up to last year's 'Afraid of the Dark' EP. And the new single 'Family Tree' shows her growth as an artist and how she has found a more confident way to speak her mind.

"That song is coming from a more mature perspective," she said. "On the 'Afraid of the Dark' EP, I was focusing on just being a songwriter and a singer and learning all the motions of finishing stuff... I've grown up a lot and this song is a testament to that."

EZI's artistic vision has always been important to her, even when she was in high school. She was only 15 when she started acting professionally, though she had done plenty of musical theatre before that, from 'Annie' and 'Once Upon a Mattress to High School Musical'.

"Everything leads to the next thing," EZI said. "But what people don't know is that acting is often very much like a service industry job. You are created in someone else's vision. I wanted to put things out on my own terms."

Steve Feinberg, who founded 5Towns Records with Madden, said that he was impressed with EZI as soon as he met her. "I'm interested in more multifaceted artists and with EZI, you can tell there's so much more to her than just a voice," he said. "Her growth has been unlike anyone I've ever seen. She gets better every time she sings and every time she writes. That's an incredibly attractive quality for an artist."

Feinberg said he was pleasantly surprised by the success of 'Dancing in a Room'. "You just don't know what's going to catch on," he said. "I thought that record had power. And with so much out there, I was just happy anyone had ever heard it. It was out for a year before radio started really getting behind it."

EZI said she's thrilled by that reaction. "It's a song that's meant to make you feel good, to help you embrace yourself," she said. "It's just wild how many people it has reached. I recorded that in a bedroom. ... And the great thing is that the people who found it early on have a connection to it that's even stronger because other people are seeing what they saw in the song. They have a sense of ownership of the song now too.

"Growing up in the suburbs, I very much felt like an outsider," she said, adding that her parents, who emigrated from Russia, were even bigger influences. "Seeing my parents come from a foreign country, literally with nothing — my dad came to New York in the 80s with just a violin. He's a musician too. He first lived in Crown Heights and he would tell me his apartment would be broken into every week and people would get mad because there was nothing to steal.

“That drive, that hustle — especially because I'm at the age that they were when they come to the US with no language and no money — I really respect that. Working to have a better life, because you want to strive for something bigger — I think that is the biggest kick in the butt you could have. That is the ultimate fire. I always come from the perspective of not wanting to disappoint them and letting them know that all their risks were worth it."

Tribune News Service