Gitex catalyst for international collaborations in tech domain

Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority (Dubai Culture), highlighted the far-reaching impact of Gitex Global as a catalyst for international collaborations in the tech domain during her visit to the exhibition on Wednesday.

Taking place at Dubai World Trade Centre (DWTC) from 14-18 October, Gitex Global has rewritten records for international participation in its 44th year. The largest and best-rated tech event worldwide has brought together over 6,500 exhibitors alongside 1,800 startups and 1,200 investors, in addition to governments from more than 180 countries.

With Gitex Global 2024 confirmed as the biggest-ever international edition, Sheikha Latifa highlighted the critical nature of cross-continental collaboration as digital transformation unfolds at unprecedented speed and scale.

She said, “As nations strive to accelerate tangible progress while pursuing digital socio-economic sustainability, constructive and mutually beneficial collaboration and cooperation that transcends geographic boundaries is imperative. With the brightest minds, remarkably creative talents, and most pioneering enterprises and startups working side-by-side, humanity can prosper in ways past generations could never have imagined. This is why Gitex Global is more significant than ever on its 44th anniversary.”

Sheikha Latifa also highlighted Gitex Global’s status as one of the UAE’s most iconic and influential international events. She added, “Being here in person and seeing the engagement and camaraderie first-hand, there can no doubt that Gitex Global will play a starring role in the global community’s technological transformation long into the future. By bringing the entire technology ecosystem together, we are destined to thrive long into the future.”

With five daily themes headlining the Gitex Global 2024 programme, Sheikha Latifa’s visit coincided with ‘Cybersecurity Day’ as some of the world’s foremost experts discussed the latest challenges, trends, and opportunities across the cybersecurity landscape.

During a tour of the exhibition, Her Highness interacted with exhibitors at various pavilions and booths representing UAE and international entities.

Sheikha Latifa, in the presence of Helal Saeed Al Marri, Director-General of the Dubai Department of Economy and Tourism (DET) and Director General of the Dubai World Trade Center Authority, visited the e& stand featuring a range of innovative services, most notably the ‘smart home’ service, which employs AI to recognise the user’s needs and adapts to them by gleaning preferences and habits and tracking people’s health indicators.

Sheikh Latifa also visited the Huawei booth, where she was briefed by officials from the company about its latest smart digital products and solutions that enable companies and businesses to achieve advanced levels of digital transformation by leveraging AI capabilities.

At the H3C booth, Sheikh Latifa was apprised about AI strategies and advanced technologies offered by the company to accelerate digital transformation.

Sheikha Latifa also visited the Kaspersky stand highlighting cybersecurity and digital immunity solutions and services offered by the company. At the Forcepoint booth, she was briefed about the company’s AI-enabled offerings to mitigate cybersecurity risks.

GITEX Global has achieved remarkable success in seamlessly connecting the world’s technology community, with a stellar network of events locked in for 2025, including GITEX EUROPE Berlin, GITEX ASIA Singapore, GITEX AFRICA Morocco, and GITEX NIGERIA.

These events will serve to foster collaboration and drive innovation across the tech landscape of tomorrow with Artificial Intelligence emerging as a primary area for exploration, innovation, and collaboration alongside other emerging technologies.

Abu Dhabi Government entities:  Abu Dhabi Government, during  Gitex Global 2024, launched a series of strategic initiatives and signed several Memoranda of Understanding aimed at transforming public services in the emirate.

Participating at the Abu Dhabi Pavilion under the theme “Towards an AI-Native Government”, these projects mark a significant leap from digital services to next-generation solutions.

The highly anticipated TAMM 3.0 platform, developed by the Department of Government Enablement - Abu Dhabi (DGE), enhances the existing TAMM 2.0 and offers more than 800 government services.

With the introduction of the TAMM AI Assistant, the platform aims to elevate customer experience by simplifying user interactions with government services. The AI Assistant features a proactive smart to-do list and personalised support, ensuring a seamless and efficient experience for all users.

DGE also launched CX Spaces on TAMM 3.0, part of the broader Abu Dhabi Customer Experience initiative. The business and property spaces will consolidate essential services into integrated, user-friendly interfaces on TAMM to streamline government services and improve accessibility. By enhancing service delivery for property transactions and business licensing, DGE prioritises a customer-first approach to transform service delivery in Abu Dhabi by 2026.

WAM