Sharjah’s entity participates in global event

Sharjah Asset Management, the investment arm of the Government of Sharjah, has participated in the Customer Service Week Asia 2024 conference, which was held this year in Singapore.

The event saw extensive participation from global companies and organisations specialising and interested in the field of customer service. The conference aims to learn about the best global practices in this field and work on raising customer service standards through awareness, education, and exploring the latest trends and innovations.

Salim Al Midfa, CEO of the Corporate Communications Department and Customer Service Sector at Sharjah Asset Management, stated, “The conference represents a valuable opportunity to learn about the best global practices in providing strategic solutions for customer service. Sharjah Asset Management’s participation in this event is a strategic step towards reinforcing our commitment to excellence in customer service. We aim to keep pace with the developments the world is witnessing today to reach the highest levels in customer service, follow the latest advancements, and adopt the best practices that can enhance the quality of our services. By utilising the best modern technological techniques, we strive to achieve the desired aspirations and gain the trust of our customers”.

Al Midfa added, “Our participation in Customer Service Week Asia 2024 was an important step to meet with many companies, professionals, and experts in the customer service sector, exchange experiences and knowledge, benefit from their rich experiences, and understand the evolving needs of customers.

This allows us to implement innovative solutions that align with our vision of providing exceptional value to our customers and adopting global standards and practices in the customer service sector. This ensures that our customers receive the highest level of services they need.” The conference featured a packed schedule of keynote presentations, enriching discussions, and interactive workshops with the presence and participation of global speakers. The goal was to enhance customer engagement and operational efficiency, introduce the concept of customer service, and discuss issues related to this field.