Sedar Global expands in UAE, Saudi markets

Inayat-ur-Rahman, Business Editor

Wall covering and window interior specialist for over 135 years, Sedar Global has opened two new locations in Tabuk, KSA and Dubai Festival Plaza, UAE. The store openings mark the eighth store to open in Saudi Arabia and continuing of the brands expansion plans that have been rolling out successfully throughout the MENA region across the past 12 months.

Nahel Selo Creative Director at Sedar Global says “we are always listening to our customers needs and are delighted to be able to offer a new location at Dubai Festival Plaza, with our new store perfectly positioned near furniture specialists to offer an eased shopping experience for consumers who are seeking a one-stop for home improvements - they can now visit our location for soft furnishings and then shop décor and furniture offerings with ease from fellow interior specialists.”

Selo adds “Our expansion into the KSA Tabuk region was a natural next step in Saudi Arabia and is in an effort to better meet the demands of shoppers from the region and make our services more accessible.

A region undergoing unparalleled transformation. The Tabuk region is home to some of the Kingdom’s most groundbreaking initiatives beautifully combining tradition and modernity, Tabuk has become a vibrant and dynamic place to live.”

The two new retail stores showcase an array of products that carefully keep an eye on new interior trends including blinds, curtains, wallpaper, folding doors, throw pillows, awnings and home-automation, for 2024 Sedar Global expanded their lines to focus on sustainable designs and to include upholstery fabrics to better suit consumer interior demands.