Germany records 15% growth from GCC market

Inayat-ur-Rahman, Business Editor

The German National Tourist Office (GNTO) has announced a stellar performance for Destination Germany, reflecting a robust recovery trajectory and heightened appeal among travellers from the Gulf Cooperation Council (GCC) countries.

With an impressive 15% increase in overnight stays from GCC travellers in 2023, totalling 1,297,256, Germany reinforces its position as a premier global destination. The fourth quarter of 2023 alone showcased a remarkable resurgence to near pre-pandemic activity levels, with 263,985 overnight stays, mirroring 97.44% of the figures from 2019.

2023’s success builds on the momentum from 2022, when GCC visitors to Germany more than doubled, underscoring the region’s growing fascination with Germany’s cultural and sustainable tourism offerings.

Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, shares her optimism: “Our 2023 performance is a testament to Germany’s magnetic appeal and our steadfast commitment to hospitality. Our growth from the GCC region, our third-largest overseas market, highlights the multifaceted appeal of Germany.

“Germany’s allure for travellers from GCC is multifaceted, offering an enriching blend of stunning natural scenery, exclusive shopping experiences, and dynamic urban environments. This diversity not only underscores Germany’s universal appeal but also speaks volumes of our commitment to hospitality and inclusiveness.”