ATM 2024 highlights preferences of GCC travellers

The GCC outbound market is forecast to grow exponentially over the next five years, driven by Gen X travellers, according to recent research, said organisers at the Arabian Travel Market (ATM), which takes place from 6th to 9th May at the Dubai World Trade Centre.

Generation X - those born between 1965 and 1980 - are leading the significant growth in outbound travel from the GCC countries, according to findings by New York headquartered Research Nester. The report highlights numerous reasons why this generation has a dominant share of the GCC’s outbound market, particularly in the UAE and Saudi markets.

Commenting on the report, Danielle Curtis, Exhibition Director, Arabian Travel Market, said, “Within an age range of approximately 43 years to 58 years, many Gen Xers hold senior positions within companies and as such tend to travel overseas regularly on business trips. In addition, with responsibility comes reward and therefore many have high earning potential and disposable income. Many successful entrepreneurs at this stage in their careers also have built significant wealth and can afford to travel frequently.”

“Many industry commentators are focused on Millennial and Gen Z travellers, but it is perfectly logical that Gen X would dominate the GCC outbound market value given the region’s demographics, particularly expatriate senior management,” Curtis added.

Members of Gen X are also changing their lifestyles, with considerable numbers now looking for a more sustainable work-life balance.