YAAP embarks on rapid expansion across India & GCC

Inayat-ur-Rahman, Business Editor

YAAP, a forward-thinking specialized content and influencer marketing company, has announced the addition of Raj Nayak to its advisory board. Raj Nayak, the former Chief Operating Officer of Viacom18, will play a pivotal role in guiding YAAP’s strategic initiatives for growth and expansion across regions. The appointment of Raj Nayak, a distinguished stalwart of the media and entertainment industry, underscores YAAP’s commitment to its ambitious long-term goals and rapid growth plan.

 Atul Hegde, Founder of YAAP, expressed his delight at the collaboration, saying, “It’s an absolute pleasure to have Raj Nayak join YAAP’s advisory board. Raj’s rich legacy and extensive experience in the media and entertainment industry will be instrumental in driving YAAP’s strategic growth and expansion plans in the coming months. His addition to the board aligns perfectly with our ongoing expansion across regions, key leadership appointments, and our relentless pursuit of product and service excellence.”

 Raj Nayak’s illustrious career spans over three decades, during which he has founded and held leadership positions at some of the world’s largest media and entertainment companies, including Star TV and NDTV. His most recent role as the Chief Operating Officer at Viacom18 saw him spearheading some of the network’s most iconic shows and properties. Following his celebrated tenure at Viacom18, Nayak ventured into a new domain with House of Cheer, a full-service happiness and technology hub specializing in creation, curation, and consultancy, where he serves as the Managing Director.