Italian firm eyes to expand in ME

Sajjad Ahmad, Deputy Business Editor

The House of Lyria, an Italian company specialised in premium fabric, is looking to expand its footprints in the Middle East region as it sees a very huge potential in the local market.

The 20-year old company, who supply fabric to global fashion brands and interior designers, is currently showcasing its products at the Downtown Design in Dubai.

Riccardo Bruni, Founder and Chairman of The House of Lyria said,” This is our first time participation in this event and we want to utalise this platform to present our fabric to this market and make new business relationships. We see a very high demand for our textiles in this region especially in interiors.”

Bruni, a traditionalist by nature, added,” Our company is based in the Tuscan city of Prato, the heart of Italy’s textile industry. We produces original, timeless fabrics unlike any in the region.”

Riccardo Bruni is an auteur of textiles who merges tradition, experimentation and emotion to create materials with a wholly unique character.

Lyria has been working for over 20 years with the world’s leading designers and fashion houses throughout Europe, the United States and Asia.

About the company global growth Bruni said,” We exports fabric to all international brands across the globe. Our  business is expanding every passing day. The company is currently growing with a growth rate of 15 per cent annually. Bruni said that he gives very high importance to natural bers such as wool, linen and cotton, trying unusual combinations and unconventional looming techniques to create interesting textures and to give fabrics a longer life.

The House of Lyria entered the world of interiors in 2021, launching its throws and cushions collection and creating fabrics for use in private residences, yachts, boutique hotels and other commercial projects by leading architects and interior designers.