Sharjah and Kyrgyzstan discuss methods to enhance cooperation

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, has received a high-level diplomatic delegation from Kyrgyzstan led by Timurbek Erkinov, Adviser to the Prime Minister of the Kyrgyz Republic, and accompanied by Timur Abdul Jalil, Consul-General of the Kyrgyz Republic in Dubai and the Northern Emirates.

The two sides discussed ways to enhance cooperation, consolidate the presence of Kyrgyz companies in the exhibitions hosted by the centre throughout the year, as well as to enhance the participation of the Sharjah business community in exhibitions held in the Kyrgyz Republic.

While welcoming the visiting delegation, Al Midfa lauded the strength of the relations between the Emirate of Sharjah and the Kyrgyz Republic, which saw growing momentum during the past few years in the economic and trade fields.

“The meeting is an important opportunity to enhance cooperation between economic activities, explore more investment opportunities in the markets of the two countries, and forge permanent partnerships through the exhibitions and conferences sector,” he added.

Al Midfa underlined that there are broad prospects for cooperation between the two countries, whether in organising joint events or in providing services and benefits to investors and exhibition visitors from both sides.

Timurbek Erkinov expressed his country’s interest in strengthening its economic relations with the Emirate of Sharjah and the desire to take advantage of the exhibitions and conferences sector and the Expo Centre’s pioneering experience in this field to support the business community and attract foreign investments from abroad.

Erkinov expressed his deep admiration for the experience of the UAE and Expo Centre Sharjah in the exhibition industry, and how it has developed over the past years.

He invited the Expo Centre to participate in the activities of the National Day of the Kyrgyz Republic, which will take place at the Expo 2020 Dubai on Dec.1.

Timur Abdul Jalil hailed the outstanding organisational and technical practices of the Expo Centre Sharjah, which enable it to organise a large number of specialised international exhibitions.

Meanwhile for an exceptional third time in a year, Expo Centre Sharjah hosted the country’s largest and most sought-after showcase of fashion, electronics and other consumer products.

After its successful shows in January and June, the Consumer Electronics and Fashion -- The Big Shopper Sale 2021 has once again returned to Expo Centre Sharjah recently, presented the best deals in fashion, electronics, home decor, lifestyle, ethnic wear and beauty products.

The Big Shopper Sale 2021 coincided with the up to four-day break to celebrate the UAE National Day and prove to be a big attraction to staycating residents.

“This is the first time we are hosting an event for the third time within a year and I am happy to note that the Big Shopper Sale has earned the trust of both the retailers and the visitors to justify a third edition within 11 months. The reasons for the extraordinary success of the event could be the steady rise in consumer demand and spending, and is a sign of overall health of the economy,” said Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

The ongoing Expo 2020 that has triggered a big rise in business activities, the return of consumer confidence in light of easing restrictions and the rise in international visitors will see retailers of global, homegrown and regional brands offer up to 80 per cent discounts to tap into the increasing demand for high, mid-range and value products.

“The four days of break due to the National Day holiday and weekend provided every resident and visitor a great opportunity to not only take advantage of some of the lowest prices in town but also spend time with your family and friends. Besides, the show also gives visitors a good opportunity to pick and choose from hundreds of brands under a single roof. The exclusivity of the event will also be a great draw for visitors,” said Jacob Varghese, of Liz Exhibition’s.

Considered as the biggest mega sale of consumer electronics and fashion products in Sharjah and the Northern Emirates, Big Shopper Sale will host leading retailers and brands such as Dune, Nine West, Naturalizer, Toms, Hush Puppies, Ccc, Lc Waikiki, Splash, Kiabi, Skechers,K-Swiss, Umbro, Levis, Al Mandoos, Brand Bazaar, Clarks, Homestyle, Geelato, OMS, Aster Pharmacy, Crayola,V Tech, Ahmed Al Magribi, Ajmal, Riva, Belissimo Perfumes.

He stressed the importance of the exhibitions and conferences sector in enhancing partnership opportunities between the Emirati and Kyrgyz business communities and helping explore more investment opportunities available in many promising economic sectors on both sides.

Expo Centre Sharjah is an exhibition and convention centre, located in Sharjah (Al Khan), United Arab Emirates. It is the exhibition wing of the Sharjah Chamber of Commerce and Industry (SCCI).