Shurooq launches Nomad, a new travel experience

Staff Reporter, Gulf Today

A new adventure awaits residents and visitors in the UAE as Sharjah Investment and Development Authority (Shurooq) launches Nomad, a first-of-its-kind tourism project in the region, which promises offbeat experiences and round-the-year safe holidaying across the coasts, mountains and desertscapes of Sharjah.

Expected to be a game-changer for the UAE and the wider GCC tourism industry, Shurooq unveiled Nomad during its recent participation at the World Travel Market 2021 in London, UK.

Targeting discerning travellers and adventure enthusiasts of all ages, as well as families, Nomad offers an immersive travel experience for those yearning to unplug from the daily grind.

Nomad fulfils the freedom of a traditional nomadic experience with 20 Airstream travel trailers that could take a guest anywhere from the rugged mountains of Khorfakkan or the vibrant deserts of Mleiha to the pristine beaches of Hamriyah, come winter, rain, or sunshine.

Whether it is a short adventure, or a long stay, visitors and residents can now experience Sharjah’s diverse landscapes, coastal nooks, and natural attractions through a unique set of activities, routes and experiences especially crafted to keep pace with the changing seasons.

Packed with eco-friendly and modern comforts and amenities, the sleek Nomad travel trailers will move from site to site across the emirate guided by the weather conditions, stationing itself at the ideal locations apt for each time of the year. Their environment-friendly features of the trailers will ensure that they leave minimal environmental impact behind. These airstream trailers will be embedded into their natural environment in a way that will complement the surrounding ecology and will not interfere with or negatively affect the flora and fauna of the area.

These elements are being championed throughout this project as a reiteration of Shurooq’s commitment to sustainability as the organisation continues to build its project portfolio, and adheres to Sharjah’s overarching vision of responsible investments into sustainable development of social, economic and environmental sectors.