Reimagine Energy through art

ENOC, the Official Integrated Energy Partner of Expo 2020 Dubai, has joined hands with Tashkeel, the Dubai-based multidisciplinary art and design organisation, to manifest the Group’s participation theme ‘Reimagine Energy’ in art that speaks to the World’s Greatest Show’s visitors.

This collaboration saw two leading artists, Wissam Shawkat and eL Seed, create breathtaking public artworks reflecting ‘Reimagine Energy’ on the exterior of ENOC’s spectacular pavilion at Expo 2020 Dubai.

Sheikha Lateefa Bint Maktoum Bin Rashid Al Maktoum, Founder and Director of Tashkeel said: “Fifty years of innovation and creativity have brought the UAE to where it stands today – a world leader driven by a multicultural society rooted in the traditions and values of the people of this land. As we look ahead, the energy of imagination shall fuel our futures; uniting ambition and vision so that we may strive beyond the boundaries of possibility. Artists empower societies with the drive and direction to pursue their passion. I am pleased that the partnership between Tashkeel and ENOC has led to two of the leading artists in contemporary Arabic script – Wissam Shawkat and eL Seed – creating profoundly meaningful as well as ambitious works that bear testament to the power of art and its innate ability to allow us to see the unseen and imagine the impossible.”

Saif Humaid Al Falasi, Group CEO, ENOC, said: “As a wholly-owned entity of the Government of Dubai and the Official Integrated Energy Partner of Expo 2020 Dubai, we are proud to collaborate with a globally renowned art and design entity such as Tashkeel. Our aim from this project is to engage Expo 2020 Dubai’s visitors in the conversation around the future of energy in an approachable and creative way; while celebrating and supporting outstanding talent from the UAE and the broader Arab world.”

The architectural theme of ENOC’s pavilion at Expo 2020 Dubai draws on the design of oil storage tanks with five distinctive structures, including four ‘houses’ taking visitors on an unprecedented multi-sensory journey through four distinctive narratives: Discover – what energy is; Harness – what energy enables; Connect– what energy needs; and Reimagine – what energy promises.

eL Seed, the globally renowned artist, whose practice crosses the disciplines of painting and sculpture, has designed a vertical gallery infused with his signature Arabic script, displaying a reimagination of energy and reflecting French writer Stendhal’s famous quote “Love is the miracle of civilisations” on the façade of House 4.

Inspired by ENOC’s participation theme of “Reimagine Energy”, award-winning calligrapher, artist and designer Wissam Shawkat used the balustrade of House 3 as a platform to connect with the visitors of Enoc’s pavilion through a thought-provoking masterpiece that seeks to inform and inspire visitors from around the world, engaging them with the vitality and dynamism of modern Arabic lettering.

Taking visitors on an immersive journey that explains the role of energy in our past, present and future, Enoc’s pavilion will open up new horizons for triggering conversation around the evolution of the energy sector. A tour of the pavilion will offer visitors 15 minutes of unprecedented experiences that draw on the many facets of the overarching theme, ‘Reimagine Energy.’

Enoc is a leading integrated international oil and gas player operating across the energy sector value chain. As a wholly owned entity of the Government of Dubai, and integral to the Emirate’s success, Enoc owns and operates assets in the fields of exploration & production, supply & operations, terminals, fuel retail, aviation fuel and petroleum products for commercial & industrial use. The Group’s general business operations include automotive services, non-fuel F&B retail and fabrication services. Servicing thousands of customers in over 60 markets, the Group employs a multi-national workforce of over 11,000 employees and is deploying its world-class customer service, latest innovations and technologies as well as best practices to empower the UAE’s social and economic development. ENOC is the Official Integrated Energy Partner of Expo 2020 Dubai.

Separately, Enoc Link, the digital mobile fuel delivery service for businesses in the UAE by Enoc Group, showcased its range of sustainable best practices at Wetex and Dubai Solar Show 2021. The show runs from October 5 to 7 at the Dubai Exhibition Centre.

Since its inception, Enoc Link has been innovating and exploring new energy opportunities to adopt more eco-friendly operations that are beneficial both for the business and the planet.

Enoc Link will further support the event’s vision of strengthening the sustainable development of the UAE as well as consolidating Dubai’s position as a pioneering global hub for clean energy and green economy.

As a statement of its commitment to sustainability, Enoc Link is partnering with Daimler Commercial Vehicles Mena to showcase the future of mobility and sustainable urban transportation solutions. This was announced at the 23rd Water, Energy, Technology, and Environment Exhibition (Wetex) and Dubai Solar Show organised at Expo 2020 Dubai.

Showcased at Wetex, Daimler’s innovative electric truck - FUSO eCanter - will be moved to Enoc’s Service Station of the Future at the Expo 2020 Dubai site. eCanter is Japan’s pioneering series-produced electric light duty truck (LDT) and is an emission-free transportation solution, which is virtually noiseless. The vehicle delivers increased comfort for drivers, reduces maintenance costs for operators, and embodies a more sustainable option for urban mobility.

Saif Humaid Al Falasi, Group CEO, Enoc, said: “We are committed to promoting awareness and strengthening positive action on the adoption of clean and renewable energy solutions. At Enoc, sustainability is an integral part of our DNA, and we will continue to support the nation’s commitment to innovative approaches to sustainable development. Our partnership with Daimler Commercial Vehicles Mena is an extension of our sustainable initiatives and resonates with our ‘reimagine energy’ vision for Expo 2020 Dubai, which seeks to be one of the most sustainable World Expos.”

 From the way the fuel is delivered; the first of its kind all electric driven truck, to using the highest standard of fuel (Biodiesel B5 and B20), Enoc Link has been at the forefront in offering solutions that help conserve our environment while driving infrastructure development. “The FUSO eCanter is our answer to the public’s need for a zero-emission, very quiet truck for inner-city distribution. It helps to solve the increasing noise and pollution problems in urban environments across the globe.

“With ample range and payload, it easily meets the inner-city short-range distribution requirements of our customers.

“It is great pleasure and honor to work together with Enoc Link on this special project showcasing our FUSO eCanter for the first time in the UAE and supporting the vision of the UAE for innovative and sustainable energy solutions,” said Kay-Wolf Ahlden, President and CEO of Daimler Commercial Vehicles Mena.

The eCanter trucks are the first battery electric light-duty truck in-series production FUSO with the longest experience in industry. With zero emissions, the eCanter trucks are ideal for inner city distribution. These trucks are perfect for customers looking for sustainable transport solutions.