Logicom teams up with leading tech vendor ahead of Gitex

Inayat-Ur-Rahman, Business Editor

Logicom Distribution, the leading regional distributor of technology solutions and services in Europe, Middle East and Africa announced it has signed a strategic agreement with Dell Technologies, ahead of its forthcoming participation in the 2021 edition of GITEX Technology Week.

Following a successful collaboration in the GCC and the positive impact of Logicom’s marketing of Dell Technologies’ commercial desktops, notebooks, workstations, thin clients, servers and storage solutions in these markets, the two companies have agreed to extend their partnership in the UAE.

The new agreement will allow Logicom to make available to its channel Dell Technologies’ industry leading solutions in the server and storage space.

“Logicom has maintained a strong and sustainable presence in the region for over two decades through strategic partnerships and by building a strong partner network,” said Spiros Rafailovits, General Manager for UAE & Gulf at Logicom Distribution.

Spiros Rafailovits, General Manager for UAE & Gulf at Logicom Distribution.

 “Our core capabilities revolve around creating value for our vendors and creating and maximizing reach and awareness. We are looking forward to delivering the same high standards this year and beyond, providing our partners with the solutions and services required across all market segments in the MENA region.”

Through this collaboration, Dell Technologies will be able to continue its commitment to helping businesses on their digital transformation journey.