Expo to create far-reaching economic benefits

Jamil Khan, Senior Reporter/ WAM

Expo 2020 Dubai is expected to create huge tangible and intangible economic benefits for the emirate and the wider region, with new and expanded infrastructure serving business communities and societies for the long-term, says Shukri Eid, Managing Director, Gulf Region, Cisco.

“What’s fascinating is the sheer scale of Expo 2020. We are talking about vast investments in infrastructure. District 2020 - as the site will be known after Expo 2020 - will retain more than 80 per cent of the infrastructure built as it transitions into a human-centric mixed-use and fully integrated community for businesses, residents and tourists alike,” Eid said.

He added, “As a ‘city of firsts’, District 2020 will become a global hub for innovation that brings together an inclusive and diverse community of stakeholders to accelerate the future of industries and technologies. Ultimately, the site was designed to create a more resilient, smarter and sustainable urban environment that lives on after the six-month event. Job creation is another aspect of Expo 2020 legacy, not only for the sake of the event itself, but also to benefit Dubai, the UAE and the wider region for years to come. The benefits of Expo 2020 will be felt long after the last day of the event.”

At a time when the need for a collective response to essential global challenges is needed more than ever, Expo 2020 will leverage the convening power of World Expos and the UAE’s unique position as a global nexus to bring together 191 countries and millions of visitors, to inspire meaningful change and create a brighter future for us all.

One of the first events of this scale to take place since the start of the pandemic, and the first World Expo ever held in the MEASA region, the six-month experience will be a beacon of hope for the global business community.

It represents an unprecedented opportunity for businesses of all sizes, international organisations and government entities from across the world, to come together to foster a more diversified and resilient global economy, inspire a vibrant business environment and drive sustainable growth.

Eid’s comments came during the latest installment of the “En Route to Expo” video series run as part of the Business Connect platform, launched by Dubai Chamber in partnership with Entrepreneur Middle East.

“At Cisco, we are proud to be playing a role in enabling one of the most technologically advanced expos in the event’s history. We were fortunate to be appointed as the Official Digital Network Partner of Expo 2020 Dubai back in 2018. Since then, we have truly moved full speed ahead to build on the promise of making Expo 2020 Dubai a highly immersive, informative and once-in-a-lifetime experience,” he added.

PepsiCo: As the Official Beverage and Snack Partner of Expo 2020 Dubai, PepsiCo has unveiled leading innovations that are set to transform the F&B industry, from the way we consume to the way we shop. With a commitment to offer products that taste good and do good for the planet, PepsiCo will bring Sunbites compostable packaging to Expo 2020 Dubai as well as the Aquafina Water Station, a hydration solution that drives sustainable consumer behavior while delivering personalized, on-the-go experiences. Additionally, on-site at Expo 2020 Dubai, visitors will experience the future of retail, through an AI powered shopping journey that allows for contactless payment with - Pepsi Go.

Expo 2020 Dubai will open its doors on 1 October 2021, and welcome the world for six unforgettable months, uniting people, communities, and nations to deliver solutions to some of the most pressing issues facing the planet. Leading the charge when it comes to sustainable and consumer-centric innovations within the food and beverage industry, PepsiCo’s new ways to snack and drink will elevate personalization, streamline the shopping experience, and contribute to a healthier planet and people.

“At PepsiCo, we’re driving positive environmental impact by investing in innovative offerings that engage and encourage people to make sustainable choices throughout the day. With the Aquafina Water Station and the compostable Sunbites packaging, we are introducing drinking and snacking that tastes good, and does good. Pepsi Go unattended store is the result of cross-industry cooperation, allowing industry leaders to collaborate in the incubator of Expo 2020 Dubai and deliver innovations that truly elevate the consumer shopping experience. We look forward to debuting these innovations at Expo 2020 Dubai, creating millions of smiles with every sip and every bite,” said PepsiCo’s MENA and Pakistan GM and President, Aamer Sheikh.