DCT Abu Dhabi to increase inbound tourism from GCC

Business Bureau, Gulf Today

A tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) visited Kuwait on last week to boost awareness about the emirate and increase inbound tourism from the GCC country.

The delegation, which included partners Etihad Airways and Experience Hub, visited the capital Kuwait City to host a roadshow at the Radisson Blu hotel. Participating hotels, tour operators, wholesalers and attractions included Al Ain Zoo, Rixos Saadiyat, WebBeds, Dubai Expo 2020, Louvre Abu Dhabi, Jannah Hotels & Resorts, and Al Raha Beach Hotel.

The event began with a networking session between Abu Dhabi stakeholders and representatives from the Kuwait travel trade, before presentations were given by DCT Abu Dhabi, Etihad Airways, Yas Island (Experience Hub) and Expo 2020.

There was also an additional part to the event, with the winners of the 2019 Abu Dhabi Awards presented with their prizes. The Awards, which were being held for the very first time, recognise the tour operators that are having the most success selling Abu Dhabi, with winners based on data collated from Etihad Airways and WebBeds. This year, Boodai Aviation and Al Salhiah World Travel & Tourism were the winning companies, with three people from each company presented with a free flight to Abu Dhabi and accommodation for a weekend. The Awards were then followed by a dinner and a prize raffle draw.

Kuwait is a crucial regional source market for Abu Dhabi, with Abu Dhabi looking to increase visitor numbers significantly. In addition to its luxury experiences and unique cultural attractions, the emirate is an especially attractive prospect for Kuwaiti nationals due to its close proximity.

DCT Abu Dhabi has spearheaded a number of delegations to Kuwait with roadshows and promotional exhibitions. These initiatives have been effective in terms of meetings with stakeholders and exchanging knowledge, generating deals for the emirate’s national carrier, hotels, and destination management companies and raising Abu Dhabi’s profile as a destination of distinction amongst Kuwaiti travellers.

Nabeel Al Zarouni, Middle East & Africa Regions Manager, Travel Trade and Market Development Department at DCT Abu Dhabi, said: “With a diverse and ever-growing range of leisure and entertainment options and a plentiful supply of high-quality hotels and shopping malls, Abu Dhabi has successfully positioned itself as an attractive destination for Kuwaiti travellers.

“The close location and visa-free travel makes us an ideal choice for Kuwaitis, whether for a quick weekend trip or a longer vacation. Moving forward, we will continue to promote Abu Dhabi’s unique offerings focused on presenting the best luxury experiences and our unique cultural and entertainment attractions to our Kuwaiti visitors.”

In addition to the partners and main participants, the roadshow also attracted many more travel agents and tour operators to the event to explore new and existing business opportunities.

 Kuwait is a crucial regional source market for Abu Dhabi, with Abu Dhabi looking to increase visitor numbers significantly. In addition to its luxury experiences and unique cultural attractions, the emirate is an especially attractive prospect for Kuwaiti nationals due to its close proximity.

DCT Abu Dhabi has spearheaded a number of delegations to Kuwait with roadshows and promotional exhibitions. These initiatives have been effective in terms of meeting with stakeholders and exchanging knowledge, generating deals for the emirate’s national carrier, hotels, and destination management companies and raising Abu Dhabi’s profile as a destination of distinction amongst Kuwaiti travellers.

The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction, which enriches the lives of visitors and residents alike.

The organisation manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programs relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum, Guggenheim Abu Dhabi, and Louvre Abu Dhabi.

The Department supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.