Determination of quality is linked to human psychology and choices and it also shapes customer loyalty
14 Nov 2022
All viable concepts tend to extend their areas of application by bringing in the human society at large in their purview. Pareto’s thesis that ‘there are a significant few among the insignificant many’, Einstein’s precept that ‘imagination is more important than knowledge’, or Secretary of State Warren Christopher’s stipulation that ‘national security is inseparable from economic security’ are some of the lasting ideas — originating from a sociologist, a scientist and a politician in these cases — that remain relevant because of their connectivity with life itself.