Shah Rukh Khan poses for a photgraph at a beach in Dubai.
DUBAI: Bollywood actor Shah Rukh Khan is taking Dubai to the world once again in a new campaign, a sequel to the global award-winning campaign ‘#BeMyGuest’.
Filming in Dubai for the latest sequel of the promotional campaign, “King Khan”, as he is popularly known, and who loves the city and is a frequent visitor, finds himself on a surprising treasure hunt across the city, discovering “must-see” attractions that showcase the diversity of Dubai’s destination offering even he has never experienced.
Commenting on the film, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, DCTCM, said, “To us, Shah Rukh Khan is more than a Bollywood icon. He is a much-loved Dubai veteran, with long-standing connections to the city and our people. So who better to take on an unexpected and delightful new journey to show facets never seen before – and as such inviting all his fans to live his journey as “his guest” in his second home.”
He added, “Following the success of the previous two editions of #BeMyGuest, we are delighted to partner with him once again on a completely different, yet predictably unmatched performance, in this latest narrative. This 3rd sequel film series captures both Shah Rukh Khan’s genuine enthusiasm for Dubai as he discovers many of the emirate’s “must-visit” attractions, and his active interaction with viewers, as we bring it all together in our finale, aiming to keep audiences excited and eager to visit Dubai themselves.”
Playing a pivotal role in positively advocating for the emirate, Shah Rukh Khan said, “I have been travelling regularly to this wonderful city for years and each time I visit, I am just amazed by so much that is new, exciting and the best-of-its-kind in the world. But beyond the fresh and exciting things to explore, what I find truly memorable is the soul of the city – its people and hospitality – that make every visit even more remarkable. Dubai is a truly fantastic destination with so much to discover, whether it is family entertainment, culture, adventure, or food, and the superlative service that makes it the must-visit destination for everyone.”
Since its launch in December 2016, #BeMyGuest has seen strong engagement across social media with the sequel, which was made in 2017, receiving more than 100 million views worldwide. The film has also won international awards including the Grand Prix at the International Tourism Film Festival, “Tourfilm Riga” held in Latvia and the Diamond Award at ITB Berlin’s “Golden City Gate” tourism awards.
The decision aims at enhancing the balance between the two sectors and supporting the national economy in its various fields.
A Nairobi-bound Boeing 737 crashed minutes after an early-morning takeoff from Addis Ababa on Sunday, killing all eight crew and 149 passengers on board, including tourists, business travellers, and at least one delegate to a UN meeting.
Dubai achieved significant results in reducing electricity use during Earth Hour 2019. Dubai Electricity and Water Authority, DEWA, recorded savings of 267 megawatts, MW, in electricity consumption in the Emirate, equivalent to a reduction of 114 tonnes of carbon dioxide emissions.
Hundreds of Sudanese demonstrated in state capitals on Thursday, putting pressure on the ruling military council to cede power to civilians in ongoing tumult since the overthrow of former president Omar Al Bashir more than two months ago.
The UAE and Jordan on Thursday started joint military drills in demonstration of the robust cooperation ties between the two countries.
The region’s much awaited edutainment family destination, Modhesh World, kicks off on Friday at 11am to offer families and kids endless fun with its themed zones including The Wheels, Arcadium, Little Adventure and Showtime Zones. The official opening of Modhesh World will be attended by the popular radio talk show presenter Kris Fade and his family.
Philippine Ambassador to the UAE Hjayceelyn Quintana on Wednesday evening said Manila will participate in the Expo 2020 Dubai and its pavilion will be reflective of who the Filipino is not only in these modern times but through the ages and beyond.