Jaden Smith poses for a photograph at the Gulfood in Dubai.

Dubai: Jaden Smith, Founder of the innovative and sustainable North American brand JUST Goods, was spotted at Gulfood, the Middle East’s biggest foods & beverages exhibition on Monday.

Together with JUST Goods’ CEO Ira Laufer, Jaden had several talks with local stakeholders about potentials of partnering to make JUST Water available in the UAE.

Earlier this week, JUST Goods announced their interest in the region.

In October 2018, JUST Goods received the “Best Packaging Solution” award at the Global Bottled Water Congress for its exclusive Tetra Top® carton bottle by Tetra Pak which delivers a product that appeals to the consumer in a cost-effective, practical and responsible way.

JUST Water is a responsibly-sourced 100% spring water product packaged in paper-based bottle.

American rapper-actor Jaden Smith is set to perform songs from his debut album "Syre" during his maiden gig in India in February.

He will perform here as part of the multi-genre Vh1 Supersonic music festival.

"The Karate Kid" star Jaden Smith, also a rapper, had one of his "favourite performances ever" here. He doesn't want to just make strides in acting but also in music.

"I love hip-hop music. It's amazing. It's a way for all of us to express ourselves.... I would love to collaborate with some rappers from India. That would be a dream of mine because I really wanna be a global musical artiste," Jaden told media.