New product for SMEs launched - GulfToday

New product for SMEs launched


Top officials during the launching ceremony in Abu Dhabi.

Business Bureau, Gulf Today

First Abu Dhabi Bank (FAB), the UAE’s largest bank and one of the world’s largest and safest financial institutions, has partnered with Mastercard to launch its ‘World’ series debit card aimed exclusively at Small and Medium Enterprises (SMEs).

FAB’s World Business Debit Card is designed to provide a competitive edge to SMEs, who can save time and money through a host of innovative features and attractive benefits. These include: greater financial flexibility, with higher daily cash withdrawal and point-of-sale purchase limits; greater security, with double-authenticated ‘chip and PIN’ transactions; and greater convenience, with contactless payments. Additionally, it offers all regular Mastercard features such as worldwide acceptance, dining offers, travel discounts and insurance coverage among others.

Furthermore, FAB World Business Debit Card holders also gain access to exclusive discounts of up to 40% offered by partner companies in sectors ranging from web design and corporate training to hospitality and recruitment. SMEs can explore all of these advantages at

“With SMEs being such an important part of the UAE’s economy, the FAB World Business Debit card provides the support and financial flexibility entrepreneurs need to achieve their goals. The launch of this card marks the latest chapter in our quest to cater to the unique and continually evolving needs of each customer segment. Customers are at the heart of everything we do, and this launch is another example of our commitment to them,” said Vikas Thapar, Head of the Business Banking Group at FAB.

Girish Nanda, General Manager, UAE and Oman at Mastercard, commented, “At Mastercard, we prioritise creating products and services which cater to the evolving needs of our customers and regional businesses.

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