Top officials during the launching ceremony in Dubai.

Inayat-ur-Rahman, Senior Staff Reporer

Huawei Consumer Business Group (CBG) has unveiled the much-anticipated Huawei P30 Series to consumers in the Middle East and Africa region during a launch event in Dubai where the audience was treated a mesmerizing animation and lightshow projection on the Burj Khalifa.

Gene Jiao President of Huawei CBG, Middle East and Africa said: “Since its launch, the Huawei P Series has been at the frontier of groundbreaking smartphone photography. The Huawei P30 series is no exception and will push the boundary even further, rewriting the rules of photography. With innovative features like the Huawei SuperSpectrum Sensor and SuperZoom Lens, we were able to reshape the perception of consumers by delivering pioneering technologies that will not only offer new photography experiences but will also take smartphone videography to another level.”

David Wang, UAE Country Manager of Huawei Consumer Business Group told Gulf Today that The Huawei P30 Series is set to change people’s expectations of smartphone photography as the brand has optimised the Huawei P30 series camera for Snapchat, bringing more camera innovation to users, aiming for Snapchatters to soon be able to enjoy more experiences using the Huawei P30 camera.

“Both the Huawei P30 Pro and Huawei P30’s pre-booking online and in-stores started on April 2, 2019. For every Huawei P30 Pro and Huawei P30 pre-order, customers will receive a gift package worth of Dhs1,299, including the new Huawei Watch GT 2019 Active edition, VIP service and 6 months of screen damage protection. Huawei P30 and P30 Pro will be available on shelves starting April 11 and Huawei P30 Lite is currently available on shelves at Huawei Experience Stores and across key retailers,” he added.

Huawei P30 Pro 8GB + 256GB is available in Breathing Crystal, Aurora and Black colors for the price of Dhs3,399; Huawei P30 Pro 8GB + 512GB in Amber Sunrise color will be available in mid-May.

The Huawei P30 8GB+128GB is available in Breathing Crystal, Aurora and Black colors for the price of Dhs2,599 and Huawei P30 Lite 4GB RAM + 128GB is available in Midnight Black and Peacock Blue colors for the price of Dh1,099. The Huawei Watch GT 2019 46mm Active Edition at the price of Dh799 and Huawei Watch GT 2019 42mm Elegant Edition at the price of Dhs799.

Huawei P30 Series are the company’s most advanced camera smartphones to date: Innovations such as the HUAWEI SuperSpectrum Sensor and SuperZoom Lens allow Huawei to push the envelope of not just photography, but videography as well.

Taking mobile photography to a brand-new level, Huawei P30 Pro is the highest-rated smartphone camera on DxOMark with an average score of 112. HUAWEI P30 Pro carries a new Leica Quad Camera on the back of the device, including a massive 40MP main camera with a revolutionary 1/1.7-inch SuperSpectrum sensor, a 20MP ultra-wide angle lens, 8MP telephoto camera and Huawei Time of Flight (ToF) Camera to unleash the imagination. Unique to the Huawei P30 Pro, Huawei ToF Camera captures depth-of-field information to deliver accurate image segmentation and uses precise distance measurement to allow for the simulation of multiple levels of bokeh. A 32MP selfie camera mounts the device front and produces AI-beautified pictures.

The 1/1.7-inch Huawei SuperSpectrum Sensor looks at light in a fundamentally new way. The RYYB Huawei SuperSpectrum Sensor deviates from the traditional RGGB Bayer filter by replacing green pixels with yellow pixels, yielding a high maximum ISO rating of 409,600 on the HUAWEI P30 Pro and 204,800 on the Huawei P30.

The SuperZoom Lens takes smartphone zooming capabilities to unprecedented territories. The innovative periscope design enables Huawei to incorporate the telephoto camera into an extremely slim device. The periscope design uses a prism element to bend light at a 90-degree angle. By doing so, the sensor can be fitted in the chassis and support 5x optical zoom, 10x hybrid zoom and a never-before seen 50x digital zoom, bringing the farthest objects closer to the user’s eyes.

Combining exquisite design and innovation, Huawei also launched the Huawei P30 Lite in the region. The smartphone comes armed with a 32MP 3D Selfie Superstar camera integrated with AI Beautification which works like a professional team to enhance users’ beauty. The rear of the device features a 24MP AI ultra-wide triple camera comprising of 24MP main camera with a f/1.8 wide aperture lens, 8MP camera for ultra-wide angle shots and 2MP lens. In order to deliver a seamless user experience, the smartphone is launched with the EMUI 9.0.1 installed and offers 4GB of RAM and 128GB of internal storage. The device also features a 6.15-inch Dewdrop display and achieves a massive screen to body ratio of 84.1 percent. Huawei P30 Lite continues excellence in design and features a slim 3D curved glass exterior that provides a modern feel that smoothly merges with Huawei’s core innovations to deliver a premium and sleek user experience. HuaweiP30 Lite will be available in two colors: Midnight Black and Peacock Blue.