Angry Birds mascots are seen during a photocall at 72nd Cannes Film Festival. Stephane Mahe/Reuters
The parade of glammed-up movie stars at the Cannes Film Festival got off to an unorthodox start on Monday with a crowd of enormous, fluffy birds hogging the limelight on the Croisette boulevard to mark the launch of the "Angry Birds" sequel.
On the eve of the 72nd Cannes filmfest - set to kick off officially with the premiere of Jim Jarmusch's zombie film "The Dead Don't Die" on Tuesday - producers of the animated movie celebrated its planned release in early August.
"The Angry Birds Movie 2", like the first instalment in the franchise, is based on a Rovio video game where players use a slingshot to attack pigs who steal the birds' eggs.
The first Angry Birds, released in 2016, earned about $350 million at the box office and gave a boost to Rovio's game sales, helping the company swing to an annual profit after years of falling earnings, job cuts and divestments.
The sequel - in which the birds join forces with their green pig rivals to defeat a common foe - features Jason Sudeikis lending his voice to Red, the main protagonist, with Bill Hader, Josh Gad and Danny McBride also voicing characters.
"We have an amazing crew that we have been working with, and together, we played around, we experimented, we found really funny moments," said director Thurop Van Orman, as people wearing oversized Angry Bird costumes entertained onlookers.
Producer John Cohen said he hoped there would be a third movie to follow.
Avengers: Endgame," the hugely anticipated series-ender from Disney and Marvel, set a new standard for Hollywood blockbusters this weekend with stunning hauls of $350 million in North America and $1.2 billion worldwide.
An emotional Patrick Stewart said he was "deliriously happy" to be returning to Star Trek a generation later, telling San Diego Comic-Con that "you cannot have too many franchises in a career."
With a star-studded voice cast including Beyonce and estimated $250 million budget, Hollywood's reigning hitmaker has spared no expense bringing arguably its most beloved source material roaring to photo-realistic life.
Spotted at the occasion were several eminent stars and filmmakers, including Shah Rukh Khan, Aamir Khan, Kangana Ranaut, Jacqueline Fernandez, Imtiaz Ali, Ekta Kapoor, Anurag Basu, and Boney Kapoor.
Cardi B had revealed in a 2016 video that she used to drug and rob men.
"This is about bringing this thing to a close in a way that is emotional and meaningful and also satisfying in terms of actually answering (as many) questions as possible."