Visitors and exhibitors at the INDEX 2021 in Dubai.

Inayat-ur-Rahman, Gulf Today

The 100 per cent foreign ownership in UAE is indeed a great step forward among a series of other reforms that the UAE has boldly undertaken over the years to increase cost competitiveness.

The initiatives towards businesses like golden visa and tax-friendly policy in place - will surely improve investor confidence. Certainly, UAE is one of the best places to do business today.

This was stated by Porus Sheriar, General Manager at Hisense Middle East FZE, during an exclusive interview with Gulf Today.

“The easing of rules will help to bring more consumers into the stores as people are now quite confident in the way the UAE government has handled the pandemic in a very organised & efficient manner.”

“This is the first time Hisense is participating at INDEX 2021. This event, primarily, is a platform where interior designers, consultants, buyers, contractors and suppliers come together to connect and explore business opportunities. We decided to participate at INDEX and showcase our top-of-line products – Laser TV and Smart Home Appliances that enhances the lifestyle of today’s consumers. And this was the right platform to maximize our reach to connect with key clientele in the region,” Sheriar added.

“Our core focus is to highlight our meaningful innovations through our products. We want to reach out to the visitors and participants attending this event and communicate the value that Hisense can add to their daily lives for their entertainment and lifestyle solutions.”

“The Hisense Laser TV is truly a revolutionary product. It has ensured that screen size is not a limitation to entertainment at home. We currently offer 88”, 100” and 150” screen sizes. Traditional LCD/ LED TVs cannot match- up to such huge screen sizes – both in terms of technical feasibility and cost. Moreover, it also eliminates eye fatigue caused by long hours of screen viewing.”

“Our Laser TV is powered by the X-Fusion Laser Light source and with built-in super picture quality features you can enjoy stunning 4K HDR colour depth and sharpness in every scene - comparable to real-life images in a cinema. “

“Hisense is actively pursuing sports marketing as sponsors of UEFA EURO 2020 this year and FIFA World Cup next year- our marketing activities and campaigns are geared to increase the brand exposure and reach.” “Coupled with our strong product innovation, I can surely say that from a business perspective, we are expecting to grow rapidly - globally as well as in Middle East markets across all our businesses,” Sheriar concluded.