DUBAI: Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation has joined hands with Lulu Group to initiate a Ramadan project that aims to distribute shopping cards to deserving Emirati families throughout the UAE.
At a press conference held on Monday at the Foundation’s head office in Mamzar, Dubai, Ibrahim Boumelha, vice-chairman of the Board of Trustees of the Foundation, signed a Memorandum of Understanding (MoU) on behalf of Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation with Yusuff Ali MA, Managing Director of Lulu Group International in the presence of Saleh Zaher Saleh Al Mazroui, General Manager of Mohammed Bin Rashid Al Maktoum Charity & Humanitarian Foundation, Salim MA, Director of Lulu Group and other top officials.
More than 4,500 families in all seven emirates will be given Ramadan Gift cards worth Dhs3.5 million. The cards will amount from Dhs1,000 to Dhs500 to be redeemed for food items throughout Ramadan at any Lulu outlets in the country. This is the 8th year such a joint initiative is being carried out. A total of Dhs20 million worth of Charity cards has so far been issued during the eight-year period.
Yusuff Ali MA said: “”This is an honour for us to be able to part of such a noble cause and we thank His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai for his vision to bring happiness in the lives of under privileged during the holy month of Ramadan.”
Ibrahim Boumelha said: “More families will benefit from the project this time and this project is of great importance to the Foundation as it cooperates with its partners in charity within the UAE for the distribution of the smart cards. We also extend our gratitude to Lulu Group for partnering with us for this noble cause.
“The foundation offered its best efforts to serve residents in the region during Ramadan to develop an action plan for early implementation to reach the beneficiaries in the right time avoiding last-minute rush.