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Demand for office products to be $12b by 2019
By William Faria March 15, 2017
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DUBAI: The demand for paper, office supplies, remanufactured printer materials, and stationery in the global market is estimated to be worth $12 billion by 2019.

“Shifting tides in international trade and economic uncertainty over the last 12 months has meant manufacturers of stationery, paper, and office items have had to refocus their export outlook,” said Ahmed Pauwels, CEO of Paperworld’s organiser Messe Frankfurt Middle East.

“The consumption of office paper, supplies, school articles, and stationery, is sustained by the strong appreciation for high quality products and brands at Paperworld Middle East, which is further boosted by Dubai’s geographical proximity to regional markets,” Pauwels added.

New record in exhibitor numbers marks the opening of this year’s 7th edition of Paperworld Middle East 2017, the region’s leading trade fair for stationery and office supplies.

The three-day event, taking place at the Dubai International Convention and Exhibition Centre, and features close to 313 exhibitors from 42 countries offering a smorgasbord of school and gift articles, paper, creative materials, and children’s toys and games.

The exhibition was inaugurated by Butti Saeed Al Kindi, Second Vice Chairman of Dubai World Trade Centre, accompanied by senior government officials who later toured the venue.

The international complement includes pavilions of six countries including Germany, Italy, China, Taiwan, Egypt, and Pakistan, while 28 UAE companies are also on-board, spearheaded by Farook International Stationery, which exports 10 UAE-made paper and stationery brands to more than 90 countries throughout the world.

The exhibitors are showcasing their latest innovations to thousands of trade buyers from throughout the Middle East and Africa, as they create awareness of their brands, strengthen distribution networks, source new clients, and network within the industry.

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