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Leading retailer unveils digital pricing features
February 20, 2017
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DUBAI: A leading UAE retailer has introduced digital pricing features to its newly refurbished store in Dubai.

The outlet has also been integrated to make it easy for customers to compare products – including QR codes to look up more info about the product on the internet via the mobile phone.

Digital screens have been placed strategically around the store to broadcast the latest promotions and novelties at E-City, a leading operator of a chain of world-class multi-brand electronics retail stores across the country. The Electronic giants inaugurated its newly renovated store at The Dubai Mall on Sunday.

The new outlet reflects the company’s continuing thrust towards innovative technology, which is expected to attract more customers with its offers of a highly interactive shopping experience.

The new E-City store features the company’s new rebranding initiative, throwing the spotlight on its new logo and identity, which demonstrates its unique concept of using technology, fixtures, lay-outs and displays that have never been used across today’s retail segment. The technology and fixtures used are one of a kind, utilizing European standards. In fact, every inch of the store has been designed to give customer’s the benefit of convenience and a unique experience.

E-City is the electronics retail arm of Albatha Retail & Home Products Group of Albatha Holding, which is one of the leading private business groups in the UAE.

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