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Tech-driven solutions to revolutionise F&B sector
BY OUR BUSINESS BUREAU November 07, 2018
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DUBAI: Regional food packaging experts are revealing new technology-based solutions created in response to shifting consumer demands at Gulfood Manufacturing this week.

SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading suppliers of carton packaging and filling machines for food and beverage, have identified a major shift in what end-consumers expect in today’s heightened eco-aware society when it comes to food and drink packaging.

The company will use its participation in Gulfood Manufacturing, running until Nov.8, at the Dubai World Trade Centre, to unpack the perfect package by combining state of the art technology, connectivity and smart solutions for their clients and ultimately, the consumer. Visitors to the stand will be able to see their differentiated product designs, smart filling plants and digitally interactive packs.

Martin Schmedes, Marketing & Strategy Director MEA for SIG CBOB believes reacting to consumer trends in the right way as well as working with customers to develop smart solutions for product delivery are key steps on the path to the ‘perfect package’.

He said: “Our dedication to understanding customers’ needs goes beyond products and technology. We solve customers’ problems and offer new possibilities through an intelligent, holistic overview of their business needs.”

Using Industrial Internet of Thing (IIoT) technologies, the German-Saudi Arabian joint venture aims to digitally transform factories, enabling higher level of production efficiency and quality.

“Process optimisation and efficiency are key in today’s competitive business interface,” said Schmedes. “Challenges such as speed to the market, health and safety, sustainability and differentiation on the shelf all play a massive part in decision making, and everyone wants to figure out the best ways to reduce time and money spent.”

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