Classifieds | Archives | Jobs | About TGT | Contact | Subscribe
 | 
Last updated 9 minutes ago
Printer Friendly Version | TGT@Twitter | RSS Feed |
HOME LOCAL MIDEAST ASIA WORLD BUSINESS SPORT OPINION WRITERS
‘Pink it now’ on the rise
By A Staff Reporter January 09, 2017
 Print    Send to Friend

DUBAI: Zulekha Hospital says its ongoing breast cancer awareness drive is having a growing impact after a record number of female patients registered for X-Ray mammograms and specialist check-ups.

A total of 2,902 women have attended medical appointments at Zulekha Hospitals in Sharjah and Dubai since the launch of the “Pink It Now” initiative in Oct.2016. This represents a 58 per cent increase in consultations from its 2015 campaign.

Launched by Sheikha Lubna Bint Khalid Bin Sultan Al Qasimi, Founding Board Member of Friends for Cancer Patients (FoCP), “Pink It Now” was the latest part of Zulekha Hospitals’ string of CSR initiatives aimed at raising health awareness in the UAE.

According to a WHO World Cancer Report, breast cancer has a substantially higher incidence than any other type of carcinoma. In 2012 alone the UAE registered 568 incidences of the disease, a rate five times higher than those of cervical or colorectal cancer and currently the disease amounts to 30 per cent of all cancer cases across the MENA region.

“The numbers clearly show that our messages about the importance of the disease detection and treatment options prompt women into action,” said Dr Pamela Munster, renowned cancer expert from the University of California in San Francisco (UCSF), United States, and the campaign’s long-standing ambassador.

“We want women to acknowledge that while some of them are in the higher breast cancer risk group due to their age, race or family history, anyone can develop this disease.”

The initiative comes in line with the UAE government’s health goal of decreasing cancer fatalities within 2021, and is being undertaken in collaboration with The Pink Caravan, an FoCP initiative that has been functioning in the UAE since 2011 to raise awareness about breast cancer; highlighting the importance of early detection, regular  check-ups, and dispelling the innumerable myths that surround the disease.

Dr Munster added: “Our aim is to educate women regardless of their age or background about the prevention, screening, and treatment procedures because timely management of the disease can reduce fatalities up to 98 per cent and we want to equip all females across the UAE with this knowledge.” 

Zanubia Shams, Zulekha Hospital Co-chairperson and the campaign’s creator, said: “We are overwhelmed by the response to “Pink It Now” as the number of women registering for appointments grew by 58 per cent since last year while the number of positive cases detected remained at 13.

“We believe that by empowering women with extensive knowledge about breast cancer and stressing the importance of regular screenings as well as providing information about relevant treatment options, we help them make informed decisions about their health now and in the future.”
 

Add this page to your favorite Social Bookmarking websites
Comments
 
Post a comment
 
Name:
Country:
City:
Email:
Comment:
 
    
    
Related Stories
Pink Caravan highlights Breast Health Wellness Day
SHARJAH: After providing almost 7,500 people across the UAE free breast cancer screenings during their 10-day pan-UAE breast cancer awareness campaign this March, the Pin..
Tales of courage, persistence from Pink Caravan
SHARJAH: “I did not have the slightest clue, when I went in for a mammogram as I was observing the Pink October month campaign in the US, that I will be detected with bre..
Pink Caravan Ride carries awareness message to Dubai
SHARJAH: It was Day 7 of spreading breast cancer awareness for the horseback riders of Pink Caravan Ride, as they trotted into the UAE’s second largest emirate of Dubai. ..
Pink Caravan auctions burger for $10,000 in fundraiser
SHARJAH: The most expensive burger in the world was sold on Tuesday at Pink Bite – Pink Caravan’s breast cancer charity auction event – by Sheikh Mohammed Bin Abdullah Al..
City Sightseeing Sharjah backs PCR
SHARJAH: The distinctive City Sightseeing Sharjah transport fleet has announced that is to donate the proceeds of one of its tour buses to support the Pink Caravan Ride (..
FRONTPAGE
 
GALLERY
 
PANORAMA
 
TIME OUT
 
SPORT
 
 
Advertise | Copyright