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Technology savvy traders flood halls
By inayat-ur-Rahman October 09, 2017
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DUBAI: The 37th Gitex Technology Week, the largest ICT exhibition in the Middle East, Africa and South Asia kicked off on Sunday.

The tech savvy traders and visitors flooded the halls on the opening day of the event.

More than 4,100 companies from more than 70 countries are taking part at the show.


In line with the UAE’s vision to become a frontrunner in providing smart services, the Ministry of Finance (MoF) and First Abu Dhabi Bank (FAB) showcase e-Dirham’s latest developments and technologies in electronic payment systems at Gitex Technology Week 2017, being held from October 8 to 12 at the Dubai World Trade Centre. This is aimed at enhancing customer experience, alongwith increasing the efficiency and effectiveness of e-Dirham in electronic payment and collection of both public and private sectors.

Saeed Rashid Al Yateem, Assistant Undersecretary for Resources and Budget at the Ministry of Finance, said: “We seek to continuously upgrade and modernise the e-Dirham system since it is an important mechanism to improve cash flow management, reducing wastages and enhancing utilisation of materials, time and human resources. The new ‘Auto-reconciliation’ system will facilitate higher efficiencies in digital accountancy processes, which will further lead to streamline the financial and accounting processes and improving accuracy. This is a significant measure that will contribute to the nation’s goals of smart governance and strengthening the UAE’s economy.”

Al Yateem added: “The MoF is committed to implementing the highest standards of security for payment solutions. Reflecting our achievements in this area is the Conformity Certificate of Payment Card Industry Data Security Standard (PCI DSS) granted to e-Dirham for the second consecutive year. It will further strengthen the trust of clients regarding security within the different channels of e-Dirham system.”

The services, showcased at the technology week, include direct remittance, ‘eDebit’, which enables end-users to directly charge their bank accounts to top-up their e-Dirham cards from anywhere during any time of the day via e-Dirham website; a comprehensive payment system for prepaid and credit cards; direct debit service, ‘eDirect’, which allows recharging the balance of e-Dirham cards and digital wallets from the bank accounts of users, in addition to e-Dirham applications for smart phones; and digital wallet amongst others.

“The MoF is continuously working to enhance e-Dirham’s system, aligning with the latest  international standards. This is done through investing in latest smart technology infrastructure and strengthening the connectivity of e-Dirham to other modes of electronic payments, which are being used throughout the UAE and offer the best digital solutions and services. In turn, this is expected to achieve the goals of the national strategy towards driving the evolution of a knowledge-based and digital economy,” Al Yateem explained.


Panasonic Marketing Middle East and Africa (PMMAF) is showcasing a full line-up of advanced innovative solutions at Gitex Technology Week 2017, which opened on Sunday.

Key highlights of Panasonic’s showcase at Gitex this year are – Stadium Mapping Solution, Dome Projection Mapping Solution, Transparent Screen, 360o Live Camera, latest Compact Cinema Camera EVA 1 and the Interactive Solution. The other products displayed at the booth are a series of visual solutions; office automation, rugged mobile computers and communication solutions.

The immersive picture quality of Panasonic’s latest line-up of projectors and lenses, which are showcased at Gitex 2017, have already gained global recognition through permanent installation assignments at museums, theatres, theme parks and events all over the world. The recent Dubai Festival City project (United Arab Emirates), that uses Panasonic’s latest projectors, has secured two Guinness world records for  ‘World’s Largest Water Screen Projection’ and ‘World’s Largest Permanent Projection Mapping’.

With these latest projection mapping solutions one can deliver absolute immersion in temporary/permanent installations in single/multi-projection layouts. The new technology creates realistic image projections that can be adopted in different businesses and retail settings. These solutions bring in a high level of excitement to sports, musical or any mega events at large stadiums.

 Hiroki Soejima – Managing Director, PMMAF says, “Middle East is one of the major drivers for global economy, and Gitex is a platform that helps us showcase our latest and pioneering technology that cement the future of various industries in the region. This Gitex, Panasonic is highlighting its latest range of innovative products that offer high performance and feature unrivalled quality standards that meet the future requirements of businesses. Our incredible stadium mapping and dome mapping solutions will definitely captivate audience’s imagination and will demonstrate our market leadership in the Middle East & Africa region.”


Microsoft has demonstrated the power of its intelligent cloud in concert with the intelligent edge at Gitex Technology Week.

Microsoft’s focus this year is “Ignite Your Digital Trnsformation” through showcasing its innovations for all workloads and industries ranging all the way from education to healthcare, and manufacturing to retail - that are allowing millions of organisations worldwide to engage customers, empower employees, optimise operations and transform products and services. Spanning across Productivity, Business intelligence, Security, Cloud, Mixed Reality, Artificial Intelligence and the Internet of things, the exhibits include Intelligent Cloud, Modern Workplace, Windows 10 Creators Update and Devices, and the Partners Zone.

Microsoft’s professional network provider LinkedIn also showcases its Sales Navigator combined with the power of Dynamics 365 to empower sales teams in building strong relationships.

“Digital transformation has extraordinary potential for businesses and organisations of all scales and industries,” said Sayed Hashish, Regional General Manager, Microsoft Gulf. “It has the power to automate the mundane and give a freer hand to natural innovators, through the intelligent cloud and the intelligent edge.

Intelligent Cloud

Microsoft’s Intelligent Cloud exhibit focused on the all-new Azure Stack and Azure 10, on which enterprises of all types and sizes can build their hybrid clouds, by combining public and private cloud environment to seamlessly share data and applications.


The Azure 10 exhibit showcases a specially selected group of 10 Azure solutions, identified by marketing, sales, and engineering thought-leaders as having the broadest possible applicability among customers. These include Data Centre Transformation; Back-up, Archival and Disaster Recovery; DevTest and DevOps; Redhat on Azure; internal and customer-facing applications; and the Internet of Things. Azure Stack is an extension of Azure that allows the delivery of Azure services from a data centre, while balancing flexibility and control, for truly consistent hybrid-cloud deployments.

Modern Workplace Zone

At the Modern Workplace Zone where AI is just another member of the team, Gitex delegates witnessed the versatility of Office 365 Business Applications for businesses of all size, from intelligence, collaboration and interactive conferencing, to cutting-edge AI and professional animation. Visitors learned how to share, store, edit and work on common files with colleagues who are an ocean away; create impressive animations in PowerPoint, through the Morph feature; and discovered how to translate documents and emails in other languages into their native tongue.

Microsoft also demonstrates how Office 365 can be used to enhance team fusion on iPhone and Android phones and mentors showed visitors how to manage group and personal security, using advanced permission features.

Office 365’s Delve Analytics also made a star appearance. Microsoft showed how AI can help visualise the productivity of the entire workplace, by monitoring hours spent in meetings, work habits, multitasking, work-life balance, hours of uninterrupted work and other metrics.

Microsoft, along with partners HP, Acer and Lenovo, showcases the latest exciting devices, and demonstrated how Windows 10 Fall Creators Update makes the intelligent edge come to life.


Microsoft’s professional network provider LinkedIn also appeared at Microsoft’s Gitex stand to showcase visitors how Dynamics 365 for Sales can work with LinkedIn’s Sales Navigator to build stronger relationships with customer leads. Sales teams can ensure they focus on the right prospects with Microsoft Lead Scoring, combined with LinkedIn’s 400-million-strong member-network and its Sales Navigator Search and Recommended Lead. LinkedIn’s Sales Navigator Account and Lead Updates keep sales teams current on the most relevant news about prospects. And tight integration with Dynamics 365 delivers up-to-the-minute predictions on opportunities and risks, through advanced engagement signals from Office 365, Dynamics 365 and LinkedIn.


ManageEngine, the real-time IT management company, on Sunday announced the integration of ServiceDesk Plus, its flagship ITSM product, with its parent company’s messaging platform, Zoho Cliq. A demo on the free cloud integration is available at Hall 7: Stand Number: A7-10 at Gitex 2017. Starting with IT help desks, ManageEngine is leading backroom IT operations into enterprises’ mainstream communication channels. Available immediately for ServiceDesk Plus Cloud users, this integration allows service desk teams to begin accelerating end user self-service adoption, leading to improved support and productivity as well as quicker issue resolution.

As businesses break geographic barriers more and more, they’re constantly looking for better messaging tool alternatives. Email is simply inefficient when it comes to collaboration between different team members. Zoho Cliq is a communication tool that is built for businesses that aren’t limited by walls. But most businesses need more than just a messaging tool to get things done, which is why Zoho Cliq integrates with major online tools such as MailChimp, Eventbrite, Google Maps, GitHub and more. That way, all the information needed for making decisions is available in a chat window. Zoho Cliq, with all of its integrations, serves as a powerful channel for IT service desks as they tackle issues with their team.

“Most IT teams struggle with very low user self-service adoption, mainly because their IT help desk tool doesn’t support multiple communication channels,” said Rajesh Ganesan, director of product management at ManageEngine. “ServiceDesk Plus helps address this challenge by continually adding newer communication channels to empower both technicians and end users. This integration with Zoho Cliq allows them to accomplish important IT support tasks from within their primary channel.”


Epson has displayed an array of business imaging solutions to improve workflow, boost energy efficiency, reduce costs and ensure seamless integration of devices. Visitors to Epson stand is getting  experience Epson’s WorkForce Enterprise next generation of superfast eco-efficient business inkjet printers; Epson L25000U, the world’s first-ever 25000-lumen 3LCD laser projector with 4K quality lens; the new all-in-one EB-1470Ui projector capable of providing 100-inch interactive video conferencing; and Epson’s range of cutting-edge business scanners, and retail solutions.

 Epson also aims to create awareness among regional businesses about the benefits of switching to Inkjet by highlighting its vast range of cost saving, energy efficient Inkjet printers.

 According to Jason Whiley, Director of Sales, Epson Middle East: “Gitex Technology Week brings together the brightest and the best technology solutions providers globally to discuss the latest advancements in technology; and we are excited to be part of the 37th edition of this leading technology event in the region. This year, we will focus on our solutions for businesses, including retail, education, government, and corporate sector. On display will be our WorkForce Pro Enterprise printers, exceptionally efficient in performance, low energy consumption, waste production and total cost of ownership. We are also proud to present our flagship 3LCD first-ever 25,000-lumen laser projector EB-L25000U that delivers spectacular image quality with outstanding levels of colour brightness, perfect for outdoor and large venues.

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