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French firm chooses Dubai for global expansion
By our business bureau September 28, 2018
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DUBAI: SIACI SAINT HONORE, provider of insurance brokerage and consulting services, known locally under the name of Alpha Lloyds & MSH, inaugurated their offices on Wednesday evening in the heart of Business Bay, Dubai, under the patronage of the Consul General of France in Dubai & Northern Emirates.

Born in France, the group is now a leading player in the European market and aims to become a global player with Dubai as one of their main hubs. Their positioning combines flexibility, innovation and client-driven approach.

Speaking after the inauguration of Dubai office, Stanislas Chapron, global CEO for the group, said, “Dubai is soon to become the main hub of our global expansion strategy. Halfway between Paris and Singapore, where we already have strong activities, in the middle of a fast-growing region, easily connected to Africa, Dubai with world-class DIFC facilities is very important for group’s expansion programme.”

He further said, “We are very confident that the market and our clients will appreciate and recognise our unique positioning.”

Active in the UAE since 2006 with its affiliate MSH International, the group strengthened its position with the acquisition of Alpha Lloyds in 2017. Its ambition is now to become the key insurance broker between France and the UAE, able to cover the risks of Emirati clients in Europe and to follow French clients in the region. Currently, Alpha Lloyds and MSH International are now the only French insurance brokers active in the United Arab Emirates.

The inauguration involved a cutting-ribbon ceremony with shareholders and VIPs including Mrs Raja Rabia, Consul General of France in Dubai. The ceremony was followed by a reception which was attended besides Stanislas Chapron, Khaldoun Khartabil, Chairman of Alpha Lloyds and Mr Frédéric Roekeghem, General manager, MSH International.

Considered as an alternative to major American insurance brokers, they’re competing with them by bringing a long-standing expertise in many fields: cargo, aviation, construction and energy as well as growing risks such as cybersecurity or fine arts.

“We recently recruited talented experts to better meet requirements of our clients in the UAE and reposition ourselves as a key insurance broker between France and the UAE,” added Chapron.

It may be mentioned that SIACI SAINT HONORE registered a turnover of 350 million euros in 2017. With a workforce of 2,500 employees all over the World, more than 1,000 outside France, the group has its strong presence in 20 countries with 4 hubs: Paris, Dubai, Calgary and China.

The group as a leader in consulting and insurance brokerage for property and individuals, designs and develops tailor-made solutions for its large corporate, ETI and SME customers, supports them throughout the value chain to manage and guide risk in P&C, Transport, Social Protection, Retirement, Employee Savings, Compensation and International Mobility.

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