Sharjah Government Media Bureau holds workshop on new AI-powered platform

The Sharjah Government Media Bureau (SGMB) organised a workshop on Thursday on its upcoming AI-powered media platform, attended by Tariq Saeed Allay, Director General of SGMB, Alya Al Suwaidi, Director of SGMB, and more than 30 representatives from government entities. 

The platform is designed to support government media operations through a single digital workspace that combines content creation, distribution, monitoring, analytics and archiving, while making greater use of artificial intelligence across communication processes. 

Allay described the platform as a significant development in government communications in Sharjah. He noted that modern communication systems are no longer measured solely by their ability to produce content, but also by their ability to manage knowledge, analyse data more effectively and provide decision-makers with accurate information at the right time. 

He added that the platform was developed as a single system that brings together content management, media monitoring, analytics and archiving. 

Participants at the workshop.

Allay said AI is helping communication professionals work more efficiently while maintaining the essential role of human expertise in shaping messages and content. He stressed that the platform reinforces Sharjah’s commitment to digital transformation and the adoption of innovative technologies across government communications. 

According to SGMB, the platform could reduce content preparation time by up to 40%, accelerate publishing and distribution processes by 50%, and improve access to media materials by 70%. 

The system includes six core modules for content and press release management, multi-channel distribution, analytics and reporting, media monitoring, smart archiving and an AI assistant named “Saqer” that supports content creation and analysis. These efficiencies are expected to help government entities manage communications more effectively and increase access to institutional knowledge. 

The platform uses AI to help generate bilingual press releases and government content, while also providing language review, semantic search, and automated content classification tools. 

It also enables users to track distribution, monitor engagement and follow media coverage across traditional and digital channels from a single dashboard. 

A built-in media monitoring function provides real-time tracking of coverage and online conversations, helping government entities identify emerging issues and respond more quickly to developments that may require attention. 

An attendee has a point to make.

The platform incorporates a searchable archive for media content, reports and institutional knowledge, while the “Saqer” AI assistant can answer questions, retrieve information, summarise content and support users with day-to-day communication tasks. 

This new system is part of SGMB’s efforts to strengthen government communications through the use of digital technologies and data-driven tools. 

Earlier, Sheikh Sultan Bin Mohammed Bin Sultan Al Qasimi, Crown Prince of Sharjah and Deputy Ruler of Sharjah, attended the “Pledge and Promise” forum, organised by the Homeland Fund, on Wednesday at the Al Jawaher Centre for Events and Conferences. 

Upon his arrival, His Highness was received by His Highness Sheikh Sultan Bin Ahmed Bin Sultan Al Qasimi, Deputy Ruler of Sharjah; Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, Chairman of the Homeland Fund; Sheikh Mohammed Bin Saud Al Qasimi, Head of the Sharjah Finance Department; Sheikh Khalid Bin Abdullah Al Qasimi, Chairman of the Sharjah Ports, Customs and Free Zones Authority; Sheikh Majid Bin Sultan Al Qasimi, Chairman of the Sharjah Districts Affairs Department; Sheikha Jawaher Bint Abdullah Al Qasimi, Director General of the Rubu’ Qarn for Creating Future Leaders and Innovators; Sheikh Engineer Mohammed Bin Abdullah Bin Majid Al Qasimi, Director of the Municipal Affairs Department; and several other senior officials. 

His Highness the Crown Prince is proud of the UAE’s people feelings towards the wise leadership, which are demonstrated by initiatives such as the “Pledge and Commitment”, expressing loyalty and sense of belonging to President His Highness Sheikh Mohamed Bin Zayed Al Nahyan, and illustrating the deep bond between the leadership and the people, built on trust, love, and a collective vision for the future. 

His Highness praised the efforts of His Highness Sheikh Mohamed Bin Zayed, his strategic vision and qualitative initiatives that have contributed to consolidating the position of the UAE regionally and globally, stressing that His Highness’s insight paved the path of the UAE’s sustainable development journey, and established a successful national model that invests in people, empowers them to build a more prosperous future for future generations.