Firm expands operations into Africa, South Asia

With the expansion of Dubai-based premium membership platform, SupperClub, the locals and expats are being offered discounted luxury experiences with new collaborations in Africa and South Asia.

In this regard, a formal signing ceremony between co-founder of SupperClub, Mehreen Omar, and CEO of Privilege Club Hospitality, Bastien Blanc held in Dubai. Talking to media, Mehreen Omar, co-founder SupperClub said, “We launched in Dubai in November 2020, aiming to fill a gap in the market for luxury experiences at high-end venues, offered at exceptional rates and in a seamless, discreet manner. With the new collaboration in Africa and South Asia we are expanding beyond the GCC for the first time. SupperClub offers elegant experiences for a single subscription fee, allowing members to make limitless reservations and use unlimited offers at five star dining and leisure venues at a lower than usual price.”

Building on its exponential growth across the region, the firm is now extending its unique platform to clientele in territories including Pakistan, Nigeria and South Africa.

Central to the expansion into Pakistan is a recent partnership with The Privilege Club, one of Asia’s premier members-only luxury programmes by the Hashoo Group.

Co-founders Mehreen Omar and Muna Mustafa.

The collaboration will see SupperClub members receive discounted rates on the Privilege Club hotel rooms and food and beverage outlets and spas at over 40 venues, while the Privilege Club members will receive bespoke rates on SupperClub membership.

As a proud Pakistani, Mehreen explained, “Bringing SupperClub to Pakistan feels like a full-circle moment for me. It’s a country with a deep love for food, culture, and connection, and we are thrilled to introduce something we built to the people who understand the joy of dining better than anyone.”

Commenting on the collaboration, Blanc said, “This partnership is more than a collection of benefits, it’s a bridge between vibrant cultures, offering unforgettable journeys to those who seek the extraordinary.”