A child during an event in Sharjah.

Imran Mojib, Special Correspondent

The Sharjah Commerce and Tourism Development Authority (SCTDA) has launched ‘Sharjah Fun Fair’, month-long fun, exciting recreational, cultural, and educational activities at the Expo Centre Sharjah. Held alongside the Sharjah Summer Festival 2019 celebrations, the ongoing activities will run till Aug.17, forming part of the SCTDA’s efforts to develop the emirate’s tourism and other key sectors.

The ‘Sharjah Fun Fair’ has been divided into different areas, children can join in a range of games and events being held at the Cartoon Network Football Zone, which features a free play football pitch, a Cartoon Network-themed football shoot-out, and a fully functioning Cartoon Network arts and crafts area.

In this zone, they can have fun kicking the ball around, trying out more advanced skills in the shoot-out, or showcasing their creative side – all in one fully equipped area. The Sharjah Fun Fair also has a special PlayStation Gaming Zone as well as a Transformers Gaming Zone, where children can have a chance to be part of the world of transformers, battle the enemies, and save the world. The two zones are designed to take gaming to the next level.

Other activities include a zip line; a My Little Pony show, which is currently ongoing and will run till July 28, the Hotel Transylvania show, which will run from Aug.6-17 and features a birthday party at Dracula’s Castle; kids cinema that features Arabic and English Cartoon Network programmes, including We Bare Bears, Ben 10, Adventure Time, Gumball, and Powerpuff Girls; and a ball pit pool. In addition, the ‘Sharjah Fun Fair’ houses a Food Zone with bright themed food stalls.

SCTDA Chairman Khalid Jasim Al Midfa said, “Through our collaboration with the Expo Centre Sharjah, we aim to achieve the fundamental objectives of Sharjah Tourism Vision to attract 10 million tourists by 2021. We continue to work with our partners from the public and private sectors to develop diverse products and services that will help boost the tourism sector, which is one of the important pillars of the emirate’s economic development.”

He added, “The Sharjah Summer Festival is a popular tourist attraction and an opportunity to showcase the emirate’s unique tourist offerings. During the festival, we host a range of activities to enrich the experience of our visitors, whether young or old, and transform Sharjah into a favorite local and global tourist destination.