Ahmed El Dakroury speaks with media during an event in Dubai.

Staff Reporter, Gulf Today

Niva Fashion House, which was launched in COVID-19 time, is set to make headlines as the Dubai-based company will conclude the grand finale of the Dubai Fashion Week - one of the biggest fashion events in the Middle East.

The brand is known for its quality and unique designs in a short span of time, making them famous in the UAE market.

The posh and glamorous event is scheduled to take place from March 29 to 31, 2022, in Crown Plaza Dubai Marina, and the organisers have promised that the three-day event is poised to bring fashion, entertainment, and culture.

Sharing the vision of Niva Fashion House, its CEO Ahmed El Dakroury said, “I am proud to say that we are a ‘Made in UAE’ brand. Now, taking steps into the design itself all started from a dream of making a difference, not just in the consumer’s life by providing them with a feeling of confidence with what they are wearing, on any occasion, but also in the lives of the least fortunate.”

There will be up to three hours of runway shows that will offer the audience a breath-taking display of the latest collections from the Middle East’s top fashion houses.

He added: “At the event, you will witness a casual collection as well as some experimental Haute Couture collection that is inspired by Royalty. Niva Fashion House, through custom tailoring, is taking the Casual Level to an Eccentric Level with some special touches of elegance but keeping it rugged nonetheless.

There will be some pieces with a mixture of various techniques. Hand embroidery, asymmetrical, 3D extrusions, and much more. In this collection, the attendees will see the transitions between those styles. They will witness a runway collection of day-to-day uses while keeping the same concept. Some garments will have one technique while others will have a mixture of the techniques in one.”

Niva Fashion House is a contemporary online clothing brand known for trend-driven styles. Niva offers an array of styles that are fit for fashion-loving individuals from workwear to women’s tops and blouses.

“Since our launch in late 2020, we have been committed to offering women quality wardrobe pieces to stand out,” he said.

As for the designs, the creative director of Niva expressed his unbridled creativity in the collection, infusing modern detailing such as massive bow, strategic cut-outs, and confidence boasting necklines. There are also heavy embellishments crafted out on blouses that are perfect for swanky events.