A videograb shows explorers climbing a mountain in UAE.

Syed Shayaan Bakht, Staff Reporter

UAE, the land of the seven emirates, has hundreds of attractions to offer to the tourists and visitors with its second edition of the World’s Coolest Winter.

The campaign was launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, will cover both domestic and foreign tourism.

Whether you are an adventure seeker or explorer, or you want to bask in the diversity of cultures, the UAE is your destination.

Tourists and residents can adventure through the heart of the UAE and experience the thrills of desert safari, dune surfing, camping and more.

Wait, that's not the end, you can bask in between the ancient past and the bright present. The UAE has got both. The country has firm roots of its traditional values.

The global campaign attracts foreign investment and talents and promotes the features that distinguish the UAE as one of the world’s most dynamic, competitive and innovative business hubs.

Two women enjoy river rafting in UAE.

And when you are done with enjoying it, you won't leave empty handed.

The Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards launched a unique competition.

The contest is in collaboration with the UAE Government Media Office’s winter competition that will get a cash prize amounting to Dhs250,000. Just share the magic of the UAE's winter through your lens and enter the contest. Who knows you might win.

So we dare you to explore the “World’s Coolest Winter” in the UAE.