Elephant calves play on the grassy plain at the Ol Kinyei conservancy in Maasai Mara.

In the majestic plains of the Maasai Mara, the coronavirus pandemic spells economic disaster for locals who earn a living from tourists coming to see Kenya's abundant wildlife.

Even before the virus arrived in Kenya mid-March, tourism revenues had plummeted, with cancellations coming in from crucial markets such as China, Europe and the United States.

According to the tourism ministry, the sector has lost $750 million this year -- roughly half of the total revenue in 2019.

In the Maasai Mara, one of Africa's most highly-rated wildlife reserves located in the vast flat plains of the Great Rift Valley, the local Maasai community,

traditional herders who make up 2.5 percent of the population, now depend almost exclusively upon tourism for their livelihood.

 Cultural performers from the Maasai tribe wear cloth masks as they sing at their manyatta (village) in Talek. 

In a unique model set up to engage local communities in tourism, enabling them to see the value of wildlife and thus protect it, the Maasai now get revenue from renting their land to form private wildlife conservancies.

Some work as cooks, guides and security guards in the lodges while others give tours of their traditional homes or sell homemade crafts to tourists.

 'Survival mode'

People in Talek, a dusty town situated at one of the entrances to the Maasai Mara national reserve, are gloomily buckling down, hoping for better days.

Kenya has announced international flights will resume on August 1, but the high season is already lost.

 A giraffe of the 'Masai' sub species forages on the plain at the Ol Kinyei conservancy in Maasai Mara.

Nalokiti Sayialel normally sells bead necklaces and bracelets to tourists passing through.

The Maasai Mara national reserve, run by the Narok county government, extends to the north with several privately-managed conservancies renting land from the Maasai who in exchange do not graze their cattle or settle there.

This model has since 2005 allowed the doubling of the habitat for wildlife in this area.

On average, each land owner earns $220 per month, far more than the minimum wage in the area.

However like other conservancies, Ol Kinyei is struggling and has agreed to only pay half the usual rent to the Maasai, after having to pay back deposits to tourists who cancelled their holidays.

The salaries of lodge employees have also been cut by half.

 Women from the Maasai tribe construct a wall by twining sticks around a wooden structure of a traditional shelter at their manyatta (village) in Talek.

Forced to sell livestock

Some Maasai families are having to turn to selling their precious livestock to earn money.

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However livestock markets have been shut due to coronavirus prevention measures.

Residents said the Maasai are instead selling their animals on the black market for a pittance to unscrupulous buyers taking advantage of their desperation.

Mohanjeet Brar, managing director of Porini safari camps which run two conservancies and several lodges in the Mara, said the "catastrophic" situation could threaten the existence of the reserves.