Workers arrange red carpet at the recently concluded Cannes Film Festival. File

Gulf Today Report

SRMG, one of the largest global media groups in the Middle East, is heading to Cannes Lions International Festival of Creativity for the first time, showcasing the best and brightest MENA media creatives and innovators.

Now in its 68^th year, the Cannes Lions festival is world-renowned as the destination of creative excellence with its annual forum for the media and creative industries.

SRMG CEO Jomana Rashed AlRashid said attending Cannes Lions is the perfect opportunity for SRMG to highlight the vast array of talent and partnership opportunities available in MENA on a global stage.

“As one of the Middle East's most established and largest media groups and the only publicly listed media company, SRMG is uniquely placed to celebrate the success of the industry and explore future trends," she said.

Participating in the Cannes Lions festival gives SRMG an opportunity to showcase what we, and the MENA region, have to offer in terms of talent, innovation, and creativity. Media as we know it is changing and SRMG is taking a leading role in the transforming media landscape and preparing for opportunities that the future of media presents,” she added.

The Cannes Lions’ 2022 theme is “Focus on the Future” and SRMG has crafted a bespoke program of activations with experts from leading global and MENA companies, industry thought leaders and some of the world’s biggest creative innovators.

Check out the full SRMG Experience program at canneslions.srmg.com and connect with SRMG at Cannes Lions.

Founded 50 years ago, SRMG has grown from a single Arabic publication to a multi-platform, multi-language global media group. With a line-up of brands spanning the media landscape and an audience of more than 165 million consumers, SRMG is providing global audiences with credible and informative content in the ways that they want, on the platforms they use.

SRMG is positioning itself at the forefront of media transformation; continuing to expand its reach and diversify its offerings to anticipate consumers’ evolving needs. We are addressing the generational shifts facing the media landscape – including new media consumption habits centred around convenience, the rise of digital first formats, increased reliance on data analytics for targeted and higher quality content, and innovative business models. We have championed new and emerging technologies, real-time news reporting and global connectivity that embraces the shifting sands of media as we know it.