Uzbekistan has taken a giant leap into the world of global tourism, strategically targeting the Middle East market.  The nation showcased its rich cultural heritage and commitment to sustainable tourism practices through two noteworthy events in UAE. The first event, titled “Tourism in New Uzbekistan,” took place recently in Dubai.

Following the event, Uzbekistan also showcased its tourism potential at the COP28 event with a forum titled “The Tourism Potential of Uzbekistan: Sustainable Tourism, the Green Agenda, and Engagement with the Middle East,” held at the Uzbekistan National Pavilion at Dubai Expo.

The “Tourism in New Uzbekistan” event organised by the Embassy of Uzbekistan in the United Arab Emirates in association with Uzbekistan Airways and renowned national tour operator Asialuxe Travel showcased the vibrant tourism landscape of Uzbekistan to an audience of travel enthusiasts, industry professionals, and esteemed guests.

With an impressive turnout of 50 participants, the event featured Uzbekistan as an emerging gem in the tourism industry. Uzbekistan Airways presented top-notch services, emphasizing connectivity.

The presentation by other Uzbekistan partners unveiled hotel properties & travel itineraries with diverse landscapes, cultural treasures, and emerging hotspots, including iconic sites like Samarkand, Bukhara, and Khiva, underlining Uzbekistan’s cultural significance and rich history.

Continuing the momentum, “The Tourism Potential of Uzbekistan: Sustainable Tourism, the Green Agenda, and Engagement with the Middle East” forum made waves at the COP28 event on December 3, 2023. This exclusive gathering, hosted by the Government of Uzbekistan, attracted experts, government representatives, industry professionals, and academics to discuss innovative approaches to tourism development in Uzbekistan.