The photo has been used for illustrative purpose.

The Emirate of Sharjah is gearing up to host the 48th edition of the Watch & Jewellery Middle East Show (WJMES), the largest event of its kind on the agenda of specialised trade fairs in the UAE and the region.

The event, which is organised by the Expo Center Sharjah from October 5-9 with the support of the Sharjah Chamber of Commerce and Industry (SCCI), will see the participation of hundreds of world-leading companies of the watch and jewelry design and manufacturing, along with the participation of local companies and Emirati designers.

Extended on an area of 30,000 square meters, the exhibition is expected to showcase state-of-the-art products of jewelry, gemstones, pearls, and watches inspired by contemporary trends, traditions and different cultures around the world with the highest levels of technology, creativity and excellence.

The Show provides invaluable opportunity to visitors to win BMW x2, in addition to daily raffle draws on gold and diamond prizes.

“The WJMES is considered one of the largest international economic events hosted by Sharjah and enjoys a prominent position among a large segment of businessmen, investors, traders, experts, and workers in the field of manufacture and design of watches and jewelry locally and regionally,” said Saif Mohamed Al Midfa, CEO of Expo Centre Sharjah.

He noted that the Expo Centre was keen to be in direct contact with local and international exhibitors and jewelry designers, who expressed their eagerness to participate in the exhibition, as it provides to them a perfect opportunity to forge partnerships and showcase their latest products before the visitors who are looking to grab the top deals and unique products.

Al Midfa underlined that the Expo Centre acquired an outstanding reputation upon resuming exhibitions and events, thanks to its firm commitment to implementing the utmost precautionary measures to ensure the safety of everyone.

The Show will open its doors to visitors, on Tuesday, Wednesday, and Saturday from 12 pm to 10 pm, Thursday from 12 pm to 11 pm, and Friday from 3 pm to 11 pm.

The Expo Centre Sharjah announced recently that it is gearing up to welcome another season of exhibitions and events, with about 12 diverse fairs taking place until the end of this year. This is a continuation of the activities of the Centre, which witnessed various events during the past seven months.

“Since the beginning of this year, we have organised and hosted over 10 diverse and successful events, with a higher-than-anticipated participation rate either for exhibiting companies or visitors,” said Saif Mohamed Al Midfa, CEO of Expo Centre Sharjah, adding that this clearly reflects the leading position the Centre enjoys as a prominent destination for exhibitions and events organisation.

This also reflects the success of the Centre’s tireless efforts to promote the exhibitions industry and tourism in the UAE and Sharjah in particular, he added.

Speaking on the Centre’s success in organising exhibitions during the pandemic, Al Midfa noted that despite the challenges posed by the virus spread, the Emirate of Sharjah took the lead globally in the return of this industry via the Expo Centre Sharjah while adopting the strictest precautionary measures, in accordance with the directives of His Highness Dr Sheikh Sultan Bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

“Our events calendar for this year has taken into consideration the implementation of the emirate’s vision in terms of economic diversification, by developing the exhibitions industry and enhancing its competitiveness, so as to maintain the emirate’s position as a regional leader of this industry.