Dubai Land Department provides four classes of these cards (Platinum, Diamond, Gold, and Silver) and a Crown card, which is a special card for VIP and high-ranking officials.

Dubai Land Department (DLD) announced that its electronic Prestige Cards programme for VIP owners achieved exceptional performance success shortly following the initiative’s launch in December 2020, whereby DLD issued over 32,000 cards from its four categories, comprising 73 platinum cards, 258 diamond cards, 1,950 gold cards, and 28,829 silver cards, while 1,027 crown cards were issued for VIPs and high-ranking officials.

The programme received an unprecedented level of interest from its target audience, including high-profile owners, VIPs, and high-ranking officials, as it provided them with a wide package of services and features to save their time and effort as well as to help them complete their transactions easily and conveniently.

Sultan Butti bin Mejren, Director-General of DLD, said: “We constantly strive to implement the wise leadership’s directives aimed at supporting the competitiveness of our real estate market and strengthening Dubai’s position as a preferred destination for foreign and local real estate investments.

The results achieved through the Prestige Cards initiative in a short period of time reflect the initiative’s success, given the effort and time its target audience are able to save. We see in such projects an urgent necessity to enhance the sector’s performance, and by regularly monitoring market and customer needs, we are capable of launching initiatives with proactive solutions that would guarantee leadership on global performance indicators.”

Under this programme, DLD provides four classes of these cards (Platinum, Diamond, Gold, and Silver) and a Crown card, which is a special card for VIP and high-ranking officials. Through this programme, DLD seeks to provide exceptional smart services at unprecedented levels to ensure the happiness of customers who would seek to obtain DLD’s services with the least possible effort. DLD also aims to professionally arrange services in advance via a special account manager.