Business Bureau, Gulf Today

Ras Al Khaimah Tourism Development Authority (RAKTDA) entered into an agreement with Bear Grylls Survival Academy (BGSA) to establish and operate Ras Al Khaimah’s own Bear Grylls Survival Academy on Jebel Jais, as part of its ongoing drive to attract more adventure seekers from around the world. Haitham Mattar, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority announced the latest addition to the Emirate’s varied portfolio of adventure tourism products.

A brainchild of Bear Grylls, the most recognised face of survival and outdoor adventure, the Bear Grylls Survival Academy offers thrill seekers an opportunity to learn his extreme survival techniques at 20 locations around the world. The partnership with Bear Grylls Survival Academy is a testimony of Ras Al Khaimah’s ongoing efforts to expand and develop its adventure tourism offering in what is fast becoming known as the region’s adventure tourism hub.

The Bear Grylls Survival Academy on Jebel Jais, which is scheduled to open in Q1 2020, will offer participants a wide selection of courses suitable for individuals of all ages and fitness levels. The courses include half-day, 24 and 48-hour courses designed for families and adults; team building activities for corporates; and instructor courses for outdoor enthusiasts, where participants will be exposed to practical and extreme survival techniques necessary to survive some of the toughest terrain in the wilderness.

Haitham Mattar, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority said: “We are pleased to announce our partnership with the Bear Grylls Survival Academy on the upcoming academy on Jebel Jais. This partnership to establish our upcoming adventure product recognises a sector of our tourism proposition that is fundamental to the growth of Ras Al Khaimah as a global destination.